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Business Operations
Battling 'Outsider Syndrome' in the Family Business
Guidelines to follow to ensure both family and non-family employees remain invested in the success of your business.
Sponsored
Upselling Shade: How One Builder Heats Up New Sales While Keeping Customers Cool
Tara Pool & Outdoor Products
Shade is an easy upsell β especially with Mod Shades, which offer strong margins, commercial-grade quality and minimal effort compared to other sun protection structures.
Marketing
Testimonials and Stories on TikTok
How to use testimonials and success stories to build trust and engage customers.
Retail
Introducing the 2024 AQUA 100
Each year, we invite pool and spa retailers to submit an application into the AQUA 100, a competition that recognizes the very best dealers in this industry we call home. We are delighted to announce the 2024 inductees.
Retail
2024 AQUA 100 Winner: The Spa and Sauna Co.
Whether customers engage with The Spa and Sauna Co. on the web or in its showroom, they are always met by the same professional, friendly and knowledgeable team.
Retail
2024 AQUA 100 Winner: Premier Pools & Spas Atlanta South & East
Premier Pools & Spas believes a pool is more than a place to swim β itβs a place where lifelong memories are made.
Retail
2024 AQUA 100 Winner: Pioneer Valley Fiberglass Pools and Spas
Pioneer Valley recently opened an outdoor pool park, complete with six fully functional fiberglass pool installations across 4.5 acres of prime real estate.
Retail
2024 AQUA 100 Winner: Patio Pools of Tucson
Patio Pools of Tucson strives to maintain lifelong relationships with customers β from building their first swimming pool, to servicing it, and then later remodeling when the time is right.
Retail
2024 AQUA 100 Winner: JAS Aquatics
What started as an owner-operated company with three employees working out of a house has grown to a team of 20 employees and the purchase of a new building.
Retail
2024 AQUA 100 Winner: Hydra Hot Tubs & Pools
Hydra Hot Tubs & Pools is staying nimble and ready to move with the ever-changing market.
Retail
2024 AQUA 100 Winner: Hansen's Pool & Spa
Hansen's Pool & Spa has taken many forms over the years, evolving as times change.
Retail
2024 AQUA 100 Winner: Georgia Spa Company
Georgia Spa Company recently transitioned to an Employee Stock Ownership Plan, giving ownership of the company to its 90-plus employees.
Retail
2024 AQUA 100 Winner: Fiesta Pools and Spas
Fiesta Pools and Spas works to uphold teamwork as a key core value, including dependability and gratitude.
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