Claire SykesClaire Sykes is a freelance writer based in Portland, Ore.RetailEye On The TargetHow to set successful sales goals.April 11, 2005HomeHappy HiringSuccessful employment interviews.February 11, 2005HomeBrand-New ImageHow to build that intangible — and invaluable — trademarkJanuary 11, 2004HomeIn The Public EyeHow to work with the media, part 1 of 2.August 11, 2003HomeRelax Already!Saying "yes" to less stress.July 11, 2003Page 1 of 1Top StoriesBusiness OperationsHow to Turn a Family Business Into a Pool Construction FranchiseCalifornia Pools has franchised its operation, and now offer services to homeowners all throughout the nation, not just in Southern California.PoolsNatural ContoursBusiness OperationsBattling 'Outsider Syndrome' in the Family BusinessBuilderFrom Pipe Dreams to Pool ParadiseSponsored ContentUpselling Shade: How One Builder Heats Up New Sales While Keeping Customers Cool