Alice RichardAlice Richard is the editor of Pool + Spa, a trade publication based in Australia.RetailLaunching an Online Store: Lessons LearnedIf you're struggling to find a solution to the big box/Internet issue, you're not alone. In fact, it's a global issue. Here, a pool retailer in Australia tries out a new e-commerce platform and shares what he learned.April 28, 2015Page 1 of 1Top StoriesBusiness OperationsHow to Turn a Family Business Into a Pool Construction FranchiseCalifornia Pools has franchised its operation, and now offer services to homeowners all throughout the nation, not just in Southern California.PoolsNatural ContoursBusiness OperationsBattling 'Outsider Syndrome' in the Family BusinessBuilderFrom Pipe Dreams to Pool ParadiseSponsored ContentTrend Alert: Designer Reinforced PVC Pool Membranes