- The Unreal Future of Pool Design
by Cailley Hammel June 2016
Watching Noah Nehlich demonstrate Structure Studios' latest innovation is like watching a magic trick. First, he puts on the floor something that resembles a mouse pad. Then he holds up an iPad. Suddenly, a pool appears on the screen as if it were installed into the very floor on which we stand.
As Nehlich walks around the mouse pad on the ground, called a track pad, he can see the pool from all sides. With a press of a button, he can swap the pool for a different shape, size,...
- Sponsored Video: Pleatco PureStart Pre-Filters
by Pleatco, LLC June 2016
Introducing NEW Pleatco PureStart Pre-Filters!
A revolutionary product range scientifically engineered to overcome the problems associated with tap, ground and well water being used for filling and topping off pools and spas regardless of make, model or size.
PureStart cartridges attach to a garden hose and capture dirt particles filtering the water BEFORE it enters into a spa or pool. These new disposable sediment filter cartridges are made from unique melt-spun filtration...
- What's New in the Sauna Market?
by AQUA Editors June 2016
Manufacturers say consumer interest in saunas is on the rise. Thinking about adding a model or two to your showroom? Below we share just a sample of new and bestselling saunas on the market.
RELATED:Sauna Manufacturer Opens Large Showroom
Sensory Sales for the New Consumer
by Ted Lawrence June 2016
by AQUA Editors June 2016
Water treatments, spas, rail goods and more — these new products have the industry talking this summer. Check 'em out!
For thousands of years, people have been using water from the Dead Sea to treat skin problems, rejuvenate their appearance,...
- Build a Great Online Reputation
by Phillip M. Perry May 2016
More consumers than ever before are sharing their good and bad shopping experiences on Internet review sites. And the public is reading those reports before making buying decisions. Retailers must protect their brands by responding appropriately to negative reviews, promoting positive ones, and posting helpful information for an Internet-connected public.
Time was, a retailer could build a solid...
- Natural Chemistry Acquires SeaKlear
by AQUA Editors May 2016
Natural Chemistry L.P. has reached an agreement to acquire the assets of the SeaKlear business, a division of HaloSource, Inc., in a deal expected to close this month. SeaKlear is a well-known brand to the pool and spa industry, having first introduced its products in the mid 1980’s.
“We are delighted to add the SeaKlear range of products to Natural Chemistry, and to offer our customers a choice between two great brands,” says Mark Munford, Natural Chemistry CEO. Kate Thielscher,...
- Educating the Industry with Water in Motion
by Lenny Giteck April 2016
As show organizers considered the impending Pool & Spa show in Atlantic City this year, they decided to plan something really special to help educate industry members on the nuances of pool hydraulics. And playing on a number of references both in and outside the industry, they decided to call it "The Wall."
Primarily the brainchild of Trish McCormick, manager of NESPA's The Pool & Spa Show, and Paulette Pitrak, NESPA's deputy executive director, The Wall was developed as...
- These Wooden Diving Boards Offer A High-End Dive
by AQUA Editors April 2016
When it comes to aesthetics, just about every aspect of the swimming pool environment has evolved — but the diving board has remained largely the same. Belgian designer Mikel Tube is changing that conception, however, by...
- Heat Pumps and Gas: North vs. South
by Scott Webb April 2016
A homeowner has options for heating his pool — electric, solar, gas, heat pump or he can just wait until the summer sun takes effect — but for a good portion of the overall market, the choice comes down to the power and immediateness of gas versus the plodding efficiency and cost savings of a heat pump.
As with other components in a pool system, there's no single "best" solution for all applications; it's just a matter of finding the right heater for the particular job — or perhaps...