Cailley Hammel
Cailley joined the AQUA team in August 2012, and serves as the magazine's managing editor. She commonly writes about the hot tub industry, marketing and retailing. Follow her on Twitter @CailleyH or send her an email at
  • Tuesday, January, 27, 2015 An Aboveground Free-For-All

    "What is this?"

    "Is this an aboveground pool or an inground pool?"

    "Did you screw up?"

    According to Andrew Apple, general sales manager at Islander Pools (Albany, N.Y.), these are just a few ways customers have reacted to Radiant Pools' Metric Freeform. And it's an understandable response — an aboveground freeform pool is a striking turn from the standard models that have dominated the category for decades.

    While the Metric Freeform is pricier than the...

  • Tuesday, January, 27, 2015 Business Briefs: Late January 2015

    Former APSP Staffer Moves to NSPF

    The National Swimming Pool Foundation announced that Lauren Stack has joined its leadership team as mission development director – national accounts. Stack brings more than 20 years of experience and passion for growing the swimming pool, hot tub and aquatic...

  • Tuesday, January, 20, 2015 Need a Photographer? Houzz Can Help

    For pool and spa builders, pictures speak louder than words. At the same time, it’s a bit difficult to find and arrange


  • Thursday, January, 08, 2015 This Luxurious Showroom Says it All
    photo of a pool showroom
    photo of a pool showroom

    When JR Richards, CEO of Richards Total Backyard Solutions in Houston, Texas, built his new showroom in 2002, he wasn’t looking for anything fancy.

    “My original plan was to come in here and just throw...

  • Thursday, December, 18, 2014 Let the Sunshine In
    photo of a sunroom with a hot tub
    With a sunroom, hot tub owners can enjoy a good soak while protected from rain, excessive sun, harsh winds, etc. (And no more walking through snow!)
    photo of a sunroom with a hot tub

    For spa dealers, complementary...

  • Tuesday, December, 16, 2014 Dates, Location Announced for 2015 WAHC

    Organizers of the World Aquatic Health Conference have announced the 2015 show dates and location. The event, now in its twelfth year and hosted by the NSPF, will be held at the Scottsdale Plaza Resort in Scottsdale, Ariz., on October 7 to 9, 2015.

    Each year, the WAHC spotlights advances that can generate growth for the aquatic field and industry. A slew of seminars are offered across a spectrum of subjects, including recreational...

  • Thursday, December, 04, 2014 Buying the Family Business
    photo of someone giving someone else a set of keys

    We’re on the brink of a new era in the pool and spa industry. As a generation of mom-and-pop owners look to retirement, a new generation is coming to the fore: their children. Now young adults, these “kids” are thinking about their future — which many hope lies in the very store their parents...

  • Tuesday, November, 25, 2014 Zodiac Reaches Settlement in Antitrust Case

    Zodiac Pool Systems has reached a settlement in its anti-trust case. The company was one of four defendants involved in the lawsuit; as previously reported, Hayward Industries settled its suits in July

    The lawsuit was originally filed against PoolCorp and alleged the company used its power as a distribution giant to intimidate manufacturers and prevent them from selling...

  • Thursday, November, 13, 2014 Pleatco Announces 2014 Perfect Pool Guy, Gal, Spa Guy
    photo of 2014 Perfect Pool Guy and Gal
    From left to right: Perfect Pool Guy Mark Mulder, Perfect Pool Gal Tricia Manley and Perfect SpaGuy David Wright.

    Each year, Pleatco honors top-tier service professionals with the Pleatco Perfect Pool Guy and Gal award. This year at the PSP Expo in Orlando, Pleatco revealed this year’s winners, which include...

  • Tuesday, November, 11, 2014 P/S Retail: Lessons Learned

    Running a pool and spa retail business is really a long, expensive education. Hopefully, you never have to listen to the same lecture twice.

    So when you find that your service people have been camouflaging your service trucks at night and going into business for themselves, or your staff has quietly shut down the store to go skiing, all you can do is smile, make a few notes and perhaps a few changes.

    Lesson #1) Don’t hire people who like skiing more than working...