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Building More Than Pools
How to create the right company culture to improve your bottom line.
Sponsored
Beatbot AquaSense Pro Introduces Industry-First Innovations
Beatbot Technology
Business Operations
So Many New Pools...
Is service the next big growth opportunity for your pool and spa business? Industry experts weigh in on the demand for service and maintenance, including best advice for running a successful department.
Builder
Steps to a View
This beautiful remodel in the fabled Hollywood Hills gave JC Escudero an opportunity to work his renovation magic in a truly breathtaking and vintage setting.
Builder
Real Advantages of Artificial Turf
Artificial turf has rapidly grown in popularity in recent years, and especially so in its use beside swimming pools.
Builder
Swimming On the Edge
The Cliff House Villas in the Philippines are sure to make your jaw drop.
Builder
Making Waves in the Desert
This new project in Coachella Valley offers a new way to surf without needing the real thing.
Pools
Water of Body Design
GENESIS
The new nature of pool design reflects human design and the need to create an environment that maximizes our relationship with water.
Retail
Industry Spotlight: Merchant Cost Consulting
Credit card processing fees can fly under the radar if you don’t know what to look for. Getting assistance from someone who knows the industry as well as the financial world can be helpful in many ways — and it’s only a free consultation away.
Builder
2024 Awards of Excellence: Merit Winners (Part 2)
Over the last month, we've had the honor to present the winners from this year's PHTA Awards of Excellence. The designs in this final list conclude the Merit award-winning projects.
Builder
2024 Awards of Excellence: Merit Winners (Part 1)
Split into two parts, this compiled list of amazing pool projects took home MERIT in this year's prestigious Awards of Excellence competition.
Pool & Hot Tub Alliance News
PHTA's Q3 Quarterly Pulse Survey is Open for Submissions
Pool & Hot Tub Alliance
The deadline to participate in the PHTA's Quarterly Pulse Survey is Friday, October 25, 2024.
Business Operations
What You Measure, You Can Improve
Any pool and spa company can motivate workers, boost performance and generate more money by putting a yardstick to some well-chosen KPIs.
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