Elissa Sard PollackElissa Sard Pollack was managing editor of AQUA Magazine in the 1990s, and is currently a PR agent and freelancer living in Madison, Wis.BuilderAn Inside JobThe hidden gem in Baltimore’s Little Italy.September 11, 2003Previous PagePage 2 of 2Top StoriesBusiness OperationsThe Excitement of a New StoreWith a brand-new retail outlet, this pool and spa dealer is creating an all-encompassing customer experience.Service2024 State of the Industry: Service ReportServiceRudy Stankowitz: Strange Customer SnapshotsRetail2024 State of the Industry: Retail ReportSponsored ContentTake the Industry Survey!