Rod SterlingRod Sterling is the co-founder of the Pool Retailer's Cooperative. To learn more about the co-op, click here.RetailThe Cooperative Spirit (Sponsored by the PRC)Better pricing on products and an exclusive product line are just the beginning of what the industry's first co-cop will offer.June 16, 2015Page 1 of 1Top StoriesBusiness OperationsHow to Turn a Family Business Into a Pool Construction FranchiseCalifornia Pools has franchised its operation, and now offer services to homeowners all throughout the nation, not just in Southern California.PoolsNatural ContoursBusiness OperationsBattling 'Outsider Syndrome' in the Family BusinessBuilderFrom Pipe Dreams to Pool ParadiseSponsored ContentRule the Pool with Filter Cartridge Replacement Tips for Your Business