Todd BairstowRetailThe Five Online Personas of Pool and Spa Buyers80 to 90 percent of homeowners go to the Internet before they buy a pool or spa. Understanding their online personalities can help you reach them.August 20, 2015Page 1 of 1Top StoriesBusiness OperationsHow to Turn a Family Business Into a Pool Construction FranchiseCalifornia Pools has franchised its operation, and now offer services to homeowners all throughout the nation, not just in Southern California.PoolsNatural ContoursBusiness OperationsBattling 'Outsider Syndrome' in the Family BusinessBuilderFrom Pipe Dreams to Pool ParadiseSponsored Content$500 Consumer Rebate on the Latest Tech
