Eric Shanfelt

Eric Shanfelt is the founder and CEO of Local Marketing Institute. He has over 20 years of experience in digital marketing with multiple B2B and consumer media companies. Eric also has a passion for local businesses...especially the local microbreweries in Northern Colorado where he lives.

Why You Should Verify Your Company's Facebook Page

Your company probably has a Facebook page, but is it verified? We share what that means, why it matters and how you can get your page verified in just a couple minutes.

April 13, 2016

4 Listings You Must Claim to Impact Hundreds of Sites

Your business is already listed on hundreds of websites — but is that info up to date? Do some spring cleaning and easily check your listings at these four links.

March 28, 2016

Stop Worrying About Your Local Search Rank

You know SEO is an important part of your marketing strategy, but you’re too busy to focus on it all the time. Here, a marketing pro explains the best way to manage your local SEO without obsessing over it.

February 18, 2016

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Do People Actually See Your Facebook Posts?

When you post an update on your company’s Facebook page, all of your fans see your post, right? Actually…no.

February 4, 2016

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The Right Way to Handle Negative Local Business Reviews

You log onto Yelp and see it — a one-star review. Before you fire off a hot-headed response, read these tips for successfully handling a bad review.

January 21, 2016

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Battling 'Outsider Syndrome' in the Family Business

Guidelines to follow to ensure both family and non-family employees remain invested in the success of your business.

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From Pipe Dreams to Pool Paradise

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Spa vs Pool Chemistry

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Testimonials and Stories on TikTok

Trend Alert: Designer Reinforced PVC Pool Membranes

Trend Alert: Designer Reinforced PVC Pool Membranes