Luciano TortorellaRetailHelp Your Customers Get Some Pool Heat!Show customers why a new heater purchase or upgrade is a smart investment.January 28, 2021Page 1 of 1Top StoriesBusiness OperationsHow to Turn a Family Business Into a Pool Construction FranchiseCalifornia Pools has franchised its operation, and now offer services to homeowners all throughout the nation, not just in Southern California.PoolsNatural ContoursBusiness OperationsBattling 'Outsider Syndrome' in the Family BusinessBuilderFrom Pipe Dreams to Pool ParadiseSponsored ContentUpselling Shade: How One Builder Heats Up New Sales While Keeping Customers Cool