• Share Your Thoughts and Enter to Win

    by AQUA Editors February 2019

    AQUA is collecting information for our annual State of the Industry issue. This is one of our most important and popular projects every year, and to ensure its success, we need your participation.

    If you have a few minutes, please help us by taking this survey. As a token of thanks, everyone who completes the survey will be entered to win the following prizes:
    -An Omnihub System, courtesy of Hayward

  • Purveying the Florida Dream

    by Eric Herman February 2019

    Born and raised in the Sunshine State, Brett Holland grew up at the side of his late father, Mike Holland, learning not only how to build beautiful pool/spa environments, but equally important, why it is imperative to include the clients in the design process.

    "Some of my fondest memories of my father were poolside," he recalls. "He showed me how important it is to look at the work from the client's point of view. I find most people hardly spend any time out back. The ultimate goal...

  • Is There Potential in Inflatable Pools?

    by Eric Herman February 2019

    This past December I read with great interest a market research report about the future of the global inflatable and portable pools market published by Research and Markets, a Dublin-based global market research firm. The report caught my eye because the research indicated that by 2023, the market for the most affordable form of pool is estimated to boast a 13-percent compound annual growth rate.

    That’s a potentially very big number that can only be the result of market trends...

  • Fast as Fiberglass

    by Eric Herman February 2019

    Few would argue that when it comes to hiring laborers these days, it's a sellers market. As is true throughout the construction industry, pool builders consistently report that hiring laborers is one of the greatest challenges they face.

    "It's almost impossible," says Brent Handy, owner and president of Paragon Pools in Lake City, Fla. "The vast majority of people we encounter when we try to fill a position are typically either older people who lack skill sets and are just looking...

  • Check Out Everything Under the Sun

    by AQUA Editors February 2019

    The Everything Under the Sun Expo is one of the mainstays of the pool and spa industry. Located in sunny Orlando, it’s easily accessible for the thousands of Florida-based professionals — and generally a nice place to escape to if you’re visiting from afar. The show has long held a reputation as one of the strongest industry trade shows, particularly for service technicians, which comprise about 65% of show attendees.

    There are several reasons why industry pros hold the show in such...

  • APSP Releases New Public Pool/Spa Standard

    by AQUA Editors February 2019

    APSP has announced the newly revised ANSI/APSP/ICC-11 2019 Standard for Water Quality in Public Pools and Spas, which features significant changes that will impact pool and spa service professionals across the nation. 

    The new Standard is the first comprehensive, data-driven and knowledge-based national Standard for pool and spa water quality and chemistry. It is ideal for understanding the minimum guidelines surrounding water quality parameters in public swimming pools and spas for...

  • Valhalla in the Cumberland Valley

    by Barrett Kilmer February 2019

    The following content is supported by one of our advertising partners. To learn more about sponsored content, click here.

    Mechanicsburg is a town in Pennsylvania midway between Philadelphia and Pittsburgh. It’s a bit closer to Philly geographically, but culturally it has more in common with the Steel City to the west. The small borough is home to a pool company called Aquavisions, Incorporated, which...

  • What Would You Do: Fake Facebook Reviews

    by Abigail Carpenter February 2019

    An industry pro went on Facebook to find a "customer" writing negative comments on her company page — but they were never a customer to begin with! Should she speak up and defend herself or simply keep quiet? Industry pros share their insights:


    Paige Pruett-Wichern
    Pruett's Pool and Spa | West Plains, Mo.

    "What would you do if a 'customer' is publicly posting untrue comments about your company on...

  • An Underwater Nightclub

    by Abigail Carpenter February 2019

    Look around and it might look like any other nightclub — conversation, drinks, a dart game. But the giant breathing helmets and swimsuits give away a key element to this lively night scene. It’s located 14 feet underwater.

    Created to promote TechnoMarine underwater watches, the world’s first underwater nightclub was thought up by New York City-based Thinkmodo, a marketing team known for its viral promotional videos. The team, consisting of writer-filmmakers Michael Krivicka, James...

  • Formidable Filth

    by AQUA Editors February 2019

    What Do They Win, Bob?

    All three winners will receive $100 in Pleatco product, and our top prize winner will