Business Briefs

Business Briefs

Putting the DMV on the Map: Beltway Pools Achieves Prestigious GENESIS Master Certification

Sponsored

Beatbot Partners with MATE ROV to Empower the Next Generation of Ocean Innovators

Beatbot Technology

The competition empowers the next generation of underwater roboticists and environmental changemakers.

Beatbot Partners with MATE ROV to Empower the Next Generation of Ocean Innovators

Manufacturer News

Heritage Pool Supply Group Announces New Integration With Pool Brain

Heritage Pool Supply Group

The new integration marks a significant advancement in simplifying account connectivity for pool professionals, Heritage says.

Check Your Deck: What Contractors Want Homeowners to Know This Deck Safety Month

Deckorators partnered with experienced contractors from its Elite Pro Program nationwide, gathering frontline insights on the most common and most overlooked deck safety issues during National Deck Safety Month.

May Deck Safety Month

Company Sales/Mergers

Fluidra Accelerates Digital Strategy with Acquisition of Pooltrackr

This acquisition reinforces Fluidra’s commitment to digital innovation and marks another key milestone in delivering on the company’s strategic plan.

Business Briefs

Soake Pools Opens Experience Center in New England

The renowned plunge pool manufacturer introduces a showroom and interactive visitor center in New Hampshire where homeowners, architects and design professionals can experience the groundbreaking product up close.

Pentair Pool Continues Annual Commitment to National Water Safety Month as Program Sponsor

Pool & Hot Tub Alliance

For the ninth year, Pentair Pool is helping promote water safety and support the lifesaving mission of NWSM.

CMAHC Announces 2025 Ambassadors Recognized for Exceptional Support of Aquatic Health and Safety

This year’s Ambassadors, the CMAHC say, have gone above and beyond to promote science-backed standards and advance aquatic health and safety.

2025 Ambassadors

Business Briefs

Pentair Pool Featured on Daytime NBC for National Open Your Pool Day

Pentair Pool's Jillian Swift dropped in on a segment of Daytime NBC to get audiences excited for National Open Your Pool Day, which was on April 26.

Hires/Promotions

Hydra Pools Announces New Director of Marketing

With over 16 years of experience in the pool industry, including a long tenure as Marketing Director at Tara Pool & Outdoor Products, Thomas brings a wealth of knowledge in brand development, dealer support and strategic marketing.

Business Briefs

The Grit Game and Lyon Financial Team Up to Bring Pool Financing to the Forefront

Both companies say this collaboration will empower pool professionals across the United States to offer tailored financing solutions, making dream pools more accessible than ever.

Organization News

May is Water Safety Month

Pool & Hot Tub Alliance

Prepare for the summer swim season with water safety resources from leading aquatics organizations.

Natl Water Safety Month Horz Rgb

Business Briefs

"Porch and Patio Makeover Sweepstakes" Launched by The Money Pit and Daich Coatings

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