• Pentair Launches Master Service Program

    by AQUA Editors June 2019

    New this year from Pentair is the Master Service Program, a tiered incentive program to reward service techs and retailers who dedicate themselves to product education and training.

    “We thought this might be a nice way of enticing someone to educate themselves and become stronger in their knowledge of our products, and also how to install them and troubleshoot them,” says Sue Robach, Pentair national training manager.

    The program currently has...

  • Pleatco Re-signs Major Sponsorship Deal with USA Synchro

    by AQUA Editors May 2019

    Pleatco Filtration, a leading designer and manufacturer of filtration products for the pool and spa industry, is proud to announce the extension of the USA Synchro partnership as key sponsor for 2019. Pleatco has supported the organization for many years and will continue to do so as USA Synchro pushes toward a team birth in the Olympic Games, improves grass roots programs and develops more exciting event experiences to grow this unique...

  • Hachik Joins Windo

    by AQUA Editors May 2019

    We are honored to announce that Hachik is joining the Wholesale Independent National Distribution Organization under President Nanette Zakian. Hachik will be the 23rd member company to join WINDO, a collective of independently owned wholesale distributors located in the United States and Canada.

    Hachik has been in business for over 90 years and is headquartered in the Philadelphia area. There is also a branch in...

  • World's Largest Swimming Lesson Celebrates 10th Anniversary

    by AQUA Editors May 2019

    Following the celebration of National Water Safety Month, the 2019 World's Largest Swimming Lesson will take place on Thursday, June 20. Organizers are urging aquatic facilities of all types to show their love for water safety and drowning prevention by registering as an official 2019 host location.

    The purpose of the lesson is to provide kids and parents exposure to life-saving water...

  • Longtime Leader at Tara Manufacturing Announces Retirement

    by AQUA Editors May 2019

    After 17 years serving as the face of Tara Manufacturing, Ron Shults, the company's vice president of sales, is leaving the company to retire. Chastity Erby has been promoted to lead the sales department for Tara as national sales director.

    Shults' lengthy tenure at Tara began in...

  • RAMUC Pool Coatings Offers Literature in Spanish

    by AQUA Editors April 2019

    Ramuc Pool Coatings is pleased to announce it is now providing several literature pieces in Spanish as well as English.

    Responding to customer feedback, RAMUC has learned that many service techs and retailers are bilingual and should have materials available in the language that meets their comfort level. More importantly, many...

  • NC Brands Announces 2nd Year of Pool Clean-Up Contest

    by AQUA Editors April 2019

    NC Brands is pleased to announce the start date for its Pool Cleanup Challenge is May 1st.

    “Last year, we received so many incredible transformation pictures and videos during the contest. It was a true testament to the power of the recommended cleanup process,” says Jamie Novak, brand manager at NC Brands. “From creative submissions, such as a “pool fairy,” to wow-ing transformations, the bar was set high in year one. We’re...

  • Hayward Dramatically Expands Trade-Only Line

    by Cailley Hammel April 2019

    In an effort to level the playing field between brick-and-mortar dealers and online sellers, Hayward Industries has announced significant changes to its trade-exclusive policy.

    First, Hayward’s Expert Line will dramatically expand — more than 900 SKUs will be taken offline, meaning 80% of Hayward’s products will be strictly limited to pool professional Hayward dealers only.

    Second, products in the open line (or products allowed to be sold online) will be increased in price...

  • May is National Water Safety Month

    by AQUA Editors April 2019

    A coalition of water safety partners, including the American Red Cross, the National Recreation and Park Association, the Pool & Hot Tub Alliance (formerly The Association of Pool & Spa Professionals/National Swimming Pool Foundation) and the World Waterpark Association, along with dozens of other water safety groups, will work together to promote May as National Water Safety Month. NWSM engages the public to raise awareness about water safety and highlights the importance of public...

  • IRONMAN Champion Ben Hoffman Joins Master Spas

    by AQUA Editors April 2019

    Master Spas is excited to announce its newest brand ambassador — IRONMAN champion Ben Hoffman.

    The announcement comes as Hoffman, an accomplished triathlete with six IRONMAN wins on his resume, sets off to race IRONMAN African Championship.

    As part of the partnership, Hoffman will begin training in the latest innovation from Master Spas — an H2X...