The Pool Spa & Aquatics Alliance announces David Atencio as the new executive director. Eileen...
As anyone who’s ever tried to work on pool and spa installations across a wide region can attest,...
Water Safety USA, a consortium of 14 national governmental and non-governmental organizations,...
Last September, AQUA reported that Ocean Spray Hot Tubs and Saunas hosted reality show star Ryan Serhant for his new show, “Sell It Like Serhant.” With the episode scheduled to air tomorrow, AQUA caught up with Kristy Verity, director of sales and marketing for Ocean Spray, to ask a few questions about filming a nationally broadcast reality show.
AQUA: How did Ocean Spray get selected for the show?
KV: We were actually sought out by Bravo. They were looking for a hot tub company, preferably in New York, so they did some scouting. They came across us just by Googling hot tubs in Long Island and New York. For a few months, they looked at our website, watched us on social media and followed us. One day we get a phone call saying that they were doing this show and that we seem to be the most established company on Long Island. We had great reviews, great service and they wanted a high-end retail business involved. They want it to look good on the show as well, so that’s how they narrowed the choice down.
AQUA: How long did it take to film?
KV: They filmed on site here for four days. It was about a four-month process beforehand of going back and forth with videos and Skyping, doing different interviews with our sales team, sending location information and videos. They came out last August with an entire team and filmed on site here, in our town and inside our sales rep’s home. They went through her closet and did a makeover and all sorts of fun things with her.
AQUA: What was it like working with the film crew?
KV: It was fun. It was hectic. There were a lot of people in our space at all times. There were cameras everywhere. A lot of the footage that will come out we have not seen prior to the air date, so we’ll be watching along with everyone else. We think that a lot of the time we did in real life they were filming, so that’s the reality aspect of it.
AQUA: Are there any techniques that the sales team as a whole learned?
KV: A lot of what he brought to the surface was building a relationship with a customer: learning the customer’s story, asking questions, finding out what brought them into the store, what their lifestyle is like and determine what is bringing them to shop. The product is the end factor.
AQUA: Is that different than what the team usually learns?
KV: I think so. When you’re on the floor, sometimes it’s difficult to really gauge a customer and build that relationship. You tend to go fast into product orientations. A lot of what Serhant said reminded our sales team about talking to the customer and learning about the customer first.
The Ocean Spray episode of "Sell it Like Serhant" airs tomorrow; check your local listings for details.
Bob Lauter, CEO of Master Spas, was inducted into the Greater Fort Wayne Business Hall of Fame at the Junior Achievement Business Education Leadership Awards. Established by Junior Achievement in 1984, the hall of fame recognizes entrepreneurs for their contribution to their industry, business and community.
“I’m honored to be recognized by such an inspiring organization and to be included alongside some of the very best business leaders in our community,” Lauter says. “I believe...
David Rothberg, chairman and CEO of Laticrete, has been selected as a finalist for an Entrepreneur Of The Year 2018 Award in the New York region. The awards program recognizes entrepreneurs excelling in innovation, financial performance and personal commitment to their business and community.
New York region winners will be announced at a gala event on June 12. Winners will be considered for the Entrepreneur Of The Year National competition in the fall.
The NESPA Foundation recently awarded grants to two educational programs that provide children with life-saving water skills. Both grantees are long-time partners with The Foundation and have a proven track records of results.
“The Foundation is thrilled to support these fantastic programs focused on providing our children and their families with key water safety information,” says NESPA Foundation President John Lochren. “Long Island Kid Swim and New York State’s Learn to Swim...
The Pool Spa & Aquatics Alliance announces David Atencio as the new executive director. Eileen Benjamin, former executive director of The Alliance, stepped down due to unforeseen health concerns. Benjamin and Atencio are communicating during the transition to ensure the momentum of the past several months continues.
Atencio brings over 20 years of industry experience, most recently as the chief operating officer of Athlete Training and Health in Houston, Texas. He is an...