Premier Pools & Spas announced that Aaron Gurley, general manager of Premier Pools & Spas of Sacramento, has been named president of both Premier Pools & Spas and Premier Pool Service.

“I’m extremely pleased to have someone with such talent rise through the company ranks,” says CEO Paul Porter. “For 12 years, I’ve seen Aaron personify our company culture ‘Customer First.’ He has shown extraordinary leadership as well as operational excellence at the company level.”

Gurley comes to Premier Franchise Management with over 20 years of experience in the pool industry and over 12 years within the Premier Pools & Spas organization. He has served in various capacities within Premier Pools & Spas — including the past 5 years as the general manager of the Sacramento location, the original and largest office within the organization with over 200 employees and over $50 million in annual revenue.

“My parents installed an aboveground pool in our backyard when I was in middle school. A few years later, when it was time to get my first job, I went to work for the small pool store that installed out pool,” says Gurely. “I could have never imagined that our family pool would one day lead to an opportunity such as this. I am humbled by the opportunity and excited to get to work. We have an incredible network of franchisees, and I look forward to serving each and every one of them in whatever capacity is needed. As an organization, I truly believe our best days are still ahead of us."

Gurley, originally from Michigan, graduated from Hillsdale College with a degree in accounting and a mathematics minor. After several years in the insurance industry, he found his true calling when he entered the swimming pool industry. During his tenure, he has proven to be a vital member of the Premier Pools & Spas organization. He now resides in Folsom, Calif., with his wife, Christy, and two daughters. Gurley looks forward to this next chapter where he will have the opportunity to utilize his unique skill set and experience to help the existing Premier Pools & Spas locations and continue to grow the organization’s footprint both nationally and globally.

Gurley currently serves as the board president for the Northern California Inland Chapter of the Juvenile Diabetes Research Foundation. In his spare time, he enjoys boating and camping with his family as well as cheering on his hometown Michigan State Spartans.