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Pool rails serve an essential purpose in the backyard: to ensure safe entry and egress from the water. But as important as they are, Larry Williams noticed something: In terms of design, they are often overlooked.
“When my parents were building their dream home, the builder encouraged them not to put in a swimming pool handrail because it would take away from the beauty of their yard,” Williams says. “When my mother got older, she was unable to get in and out of the pool.”
That’s when an idea struck. Why can’t practical be beautiful?
“My mother absolutely loves swans. Instead of putting in an ugly handrail, I designed her a pool rail that looks like a swan,” he says.
Sensing that others may want a similar rail of their own, Williams founded Swan Pool Rails. Each rail is finished with a non-rusting, semi-glossy powder coat; rails can be customized with different colors and heights.
Orders have continued to climb, especially as the company gains media attention.
HGTV’s “Pool Kings” featured Swan Rails on an episode that originally aired July 31, 2017. Additionally, Williams is auditioning for Shark Tank this month in an effort to grow the business.
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When I am coaching my clients on marketing their businesses online, the one thing that they voice the most frustration over is coming up with blog topic ideas. They are constantly coming up with reasons why they cannot think of any topics. I realize this is hard, and often struggle with the same problem. But blogging is VERY important. Did you know that nine out of 10 companies now use some form of content marketing to attract leads. It is no surprise. Even read more
Every industry has idiosyncrasies; the swimming pool industry just has a lot more of them. It's really on a different level than say, the grocery industry. The largely unregulated nature of the pool and spa market allows for, and even encourages, unique characters to pick up a pole and call themselves service professionals.
But while almost anyone can say they're a qualified service technician, it's experience that separates the pros from the posers. In order to provide a benchmark,...
The 2008 Summer Olympics in Beijing was a highlight in the swimming world — 24 world records were broken and Michael Phelps took home eight gold medals. These events were held at the Beijing National Aquatic Centre, colloquially known as the Water Cube.
Despite the grandeur of the Olympic games, the...
A sand filter is filled with sand, right?
That used to be true, but more pool professionals across the country are filling sand filters with a granular mix of crushed, recycled glass — despite its higher cost. Reasons for this media migration range from performance to convenience to the desire to help the planet (or at least make customers feel like they're helping the planet).
AQUA spoke with three pool companies across the country — one from the West, one from the East and...