• Marquis Donates Six Hot Tubs to Make-A-Wish

    by AQUA Editors October 2016

    During the last week of September, Marquis donated six of its Wish model hot tubs in six days to Make-A-Wish chapters across America to help make dreams come true for children battling life-threatening medical conditions.

    The gift was the result of Marquis' "Spirit of a Wish" promotion from this past April; for every three Aquatic Training Vessels purchased that month, Marquis promised to donate one Wish tub. With consumer support from all over the U.S., 19 ATVs were sold, resulting...

  • How To Create an Effective Customer Loyalty Program

    by Cerah Gray October 2016

    Specialty retailers are always looking for ways to make customers more loyal and stop them from looking elsewhere for swimming pool and spa/hot tub products. One way of doing this is to establish a loyalty program that builds longterm customer relationships — a key part of any business plan.

    But how do you make a program enticing enough to motivate customers to return and make in-store or online purchases? Many pool and spa retailers do not know where to start or are afraid of...

  • 2016 Awards of Excellence: Gold Winners (Part II)

    by AQUA Editors October 2016

    It’s been a beautiful month here at AQUA. All month long we’ve shared stunning shots of projects from all over North America, each uniquely different than the last. But as they say, all good things must come to an end, and so too does our Awards of Excellence coverage.

    Luckily, we’re closing out with another set of dazzling projects, with everything from meticulous tile and dramatic vistas to show-stopping spas. Take a look at the projects below, each of which comes with the...

  • 2016 Awards of Excellence: Gold Winners (Part I)

    by AQUA Editors October 2016

    All month long, we’ve revealed the winners of APSP's Awards of Excellence — and today, it’s finally time to get to the best of the best, the crème de la crème: the gold award winners.

    For each gold-winning project, we'll share an inside look at the construction, including product and material choices, as well as the behind-the-scenes details about the construction process. (After all, just about every project has a great story behind it.)


  • Aquatic Freedom For Children with Special Needs

    by Eric Herman October 2016

    For most of us, aquatic exercise and recreation represents a healthful and often pleasurable respite from the rigors of daily life. For people with with disabilities, however, time spent in water can mean much more.

    In the words of Jodi Powell, aquatic instructor for children with disabilities, the water represents nothing less than freedom — “aquatic freedom” to be exact. I came across

  • In the Hot Seat: 4 Top Spa Dealers Discuss the Hot Tub Industry

    by Cailley Hammel September 2016

    How are retailers in the hot tub industry faring? What's happening right now — and where are things headed down the line? To find out, we spoke to four retailers throughout North America and asked them the same five questions about their businesses and the industry as a whole. These retailers each do things a little differently — three of the four have multiple locations, half position themselves as spa-only operations while the other half offer both pool and spa products — but all have...

  • My Five CRAZIEST Customer Experiences

    by Merry Wise September 2016

    Fortunately, most of the customers we deal with in the pool and spa business are pretty substantial and sane people. These fine people are the source of our livelihood, and we treasure them. But get a group of your peers together for a casual discussion, and often the conversation will veer toward some of the lunatics each of us has dealt with over the years. So, just for fun, here are five of the craziest customer experiences I have encountered in the pool and spa business — either...

  • Building Business with Drop-In Spas

    by Dave Hoffman September 2016

    Consumers love spas as an element in building a backyard oasis. However, builders haven't always been quick to capitalize on the benefits of selling spas when selling pools. They tend to leave the selling of standalone spas to retailers who offer spas and backyard furniture.

    For some, it's a missed opportunity. Builders who embrace spas in their pool designs are able to truly distinguish themselves from other pool builders. Not only do builders make more profit on their jobs by...

  • ISPSC Mandatory in 8 States

    by AQUA Editors September 2016

    By 2017, the adoption of the ISPSC will be mandatory in eight states. The latest states to adopt the ISPSC are Washington and West Virginia. In January 2017, the ISPSC will be also be in effect statewide in Georgia. New adoptions by local districts and municipalities include Longmont (Colorado), Pearl River Valley-Water Supply District (Mississippi) and Andrews, Cleveland and Kileen, Texas.

    Currently, there are 56 local ISPSC adoptions. Published in partnership with the APSP and...

  • Heath and Hot Water: The History of Nature's 'Hot Tub'

    by AQUA Editors September 2016

    Any discussion of hot water, and more specifically hot water hydrotherapy and the relaxation and recreation it provides, ultimately begins with natural hot springs. Loosely defined as emergent...