• Pentair Launches Master Service Program

    by AQUA Editors June 2019

    New this year from Pentair is the Master Service Program, a tiered incentive program to reward service techs and retailers who dedicate themselves to product education and training.

    “We thought this might be a nice way of enticing someone to educate themselves and become stronger in their knowledge of our products, and also how to install them and troubleshoot them,” says Sue Robach, Pentair national training manager.

    The program currently has...

  • Jacuzzi Partners with USA Surfing

    by Cailley Hammel June 2019

    After years of campaigning, surfing is expected to make its long-awaited Olympic debut at the 2020 Summer Olympics in Tokyo. To help athletes prepare to hang ten and stay in peak physical condition, USA Surfing has announced a partnership with hot tub giant Jacuzzi. Per the three-year agreement, Jacuzzi will provide portable spas at USA Surfing training facilities and competition sites.

    Hot tubs and sports go hand-in-hand: football teams use them in recovery regimens and divers use...

  • Longtime Leader at Tara Manufacturing Announces Retirement

    by AQUA Editors May 2019

    After 17 years serving as the face of Tara Manufacturing, Ron Shults, the company's vice president of sales, is leaving the company to retire. Chastity Erby has been promoted to lead the sales department for Tara as national sales director.

    Shults' lengthy tenure at Tara began in...

  • Hayward Dramatically Expands Trade-Only Line

    by Cailley Hammel April 2019

    In an effort to level the playing field between brick-and-mortar dealers and online sellers, Hayward Industries has announced significant changes to its trade-exclusive policy.

    First, Hayward’s Expert Line will dramatically expand — more than 900 SKUs will be taken offline, meaning 80% of Hayward’s products will be strictly limited to pool professional Hayward dealers only.

    Second, products in the open line (or products allowed to be sold online) will be increased in price...

  • Pleatco Acquires 2 Industrial Filtration Firms

    by AQUA Editors April 2019

    Pleatco, a leading manufacturer of cartridge filters for the pool and spa industry, has closed a deal to acquire APEL International Filtration, a top designer and manufacturer of pleated filter cartridges, pleated bags and other filtration products for industrial air applications, and MPF Engineered Filters, a key producer of industrial air filtration products located in Ontario, Canada. APEL will be merged with Milton to create a single industrial air filtration division and the formation...

  • Sutro Announces Partnership with LaMotte

    by Cailley Hammel April 2019

    In game-changing news for the smart water monitoring category, Sutro Connect has announced a partnership with water chemistry leader LaMotte. The partnership allows Sutro Connect to utilize LaMotte’s reagents to power its Sutro Smart Monitor Cartridge while also giving LaMotte access to Sutro’s IoT platform.

    “LaMotte is the gold standard for water testing,” said Ravi Kurani, Founder and President of Sutro Connect. “We’re excited to partner with them and celebrate their 100 years of...

  • Intermatic Safety Transformers Bring Value to Pool and Spa Applications

    by Intermatic March 2019

    The following content is supported by one of our advertising partners. To learn more about sponsored content, click here.

    Installing a new backyard pool or spa is all about decisions. From the size and shape...

  • Innovation as a Strategy

    by Scott Webb March 2019

    With the goal of creating a physical residence for new thinking, Pentair has opened a state-of-the-art innovation center in Apex, N.C. The custom-built facility will focus on delivering efficient water treatment solutions for swimming pools and other applications that help conserve resources.

    “At Pentair, we are focused on developing solutions that operate more efficiently, require less energy and water and incorporate smart technology to help people more easily manage the water in...

  • Video: OmniHub Smart Pool & Spa Control from Hayward

    by Hayward Pool Products March 2019

    When it comes to adding pool automation, OmniHub Smart Pool & Spa Control from Hayward is the only solution that gives pool owners full control and management of their entire pool pad —like adjusting heater temperature and switching on spa mode — right from their phone, tablet or Alexa voice control. OmniHub can be installed in a matter of hours by a pool professional and is simple to configure with existing equipment — meaning you can give your customers a total backyard upgrade in a...

  • Allied Innovations Acquires Spa Parts Plus

    by AQUA Editors February 2019

    Allied Innovations, a leading provider of spa control and replacement parts including Len Gordon, Gecko, Aqua-Flo, Spa Builders, Brett Aqualine, Balboa and Waterway, has acquired Spa Parts Plus, a fellow spa part distributor. As both companies provide a range of distribution services to the spa and hot tub industry, the merger better positions both entities to respond to the industry's growing demands by sharing resources and capabilities.

    Allied Innovations is based in Las Vegas,...