• Longtime Leader at Tara Manufacturing Announces Retirement

    by AQUA Editors May 2019

    After 17 years serving as the face of Tara Manufacturing, Ron Shults, the company's vice president of sales, is leaving the company to retire. Chastity Erby has been promoted to lead the sales department for Tara as national sales director.

    Shults' lengthy tenure at Tara began in...

  • Hayward Dramatically Expands Trade-Only Line

    by Cailley Hammel April 2019

    In an effort to level the playing field between brick-and-mortar dealers and online sellers, Hayward Industries has announced significant changes to its trade-exclusive policy.

    First, Hayward’s Expert Line will dramatically expand — more than 900 SKUs will be taken offline, meaning 80% of Hayward’s products will be strictly limited to pool professional Hayward dealers only.

    Second, products in the open line (or products allowed to be sold online) will be increased in price...

  • Pleatco Acquires 2 Industrial Filtration Firms

    by AQUA Editors April 2019

    Pleatco, a leading manufacturer of cartridge filters for the pool and spa industry, has closed a deal to acquire APEL International Filtration, a top designer and manufacturer of pleated filter cartridges, pleated bags and other filtration products for industrial air applications, and MPF Engineered Filters, a key producer of industrial air filtration products located in Ontario, Canada. APEL will be merged with Milton to create a single industrial air filtration division and the formation...

  • Sutro Announces Partnership with LaMotte

    by Cailley Hammel April 2019

    In game-changing news for the smart water monitoring category, Sutro Connect has announced a partnership with water chemistry leader LaMotte. The partnership allows Sutro Connect to utilize LaMotte’s reagents to power its Sutro Smart Monitor Cartridge while also giving LaMotte access to Sutro’s IoT platform.

    “LaMotte is the gold standard for water testing,” said Ravi Kurani, Founder and President of Sutro Connect. “We’re excited to partner with them and celebrate their 100 years of...

  • Intermatic Safety Transformers Bring Value to Pool and Spa Applications

    by Intermatic March 2019

    The following content is supported by one of our advertising partners. To learn more about sponsored content, click here.

    Installing a new backyard pool or spa is all about decisions. From the size and shape...

  • Innovation as a Strategy

    by Scott Webb March 2019

    With the goal of creating a physical residence for new thinking, Pentair has opened a state-of-the-art innovation center in Apex, N.C. The custom-built facility will focus on delivering efficient water treatment solutions for swimming pools and other applications that help conserve resources.

    “At Pentair, we are focused on developing solutions that operate more efficiently, require less energy and water and incorporate smart technology to help people more easily manage the water in...

  • Video: OmniHub Smart Pool & Spa Control from Hayward

    by Hayward Pool Products March 2019

    When it comes to adding pool automation, OmniHub Smart Pool & Spa Control from Hayward is the only solution that gives pool owners full control and management of their entire pool pad —like adjusting heater temperature and switching on spa mode — right from their phone, tablet or Alexa voice control. OmniHub can be installed in a matter of hours by a pool professional and is simple to configure with existing equipment — meaning you can give your customers a total backyard upgrade in a...

  • Allied Innovations Acquires Spa Parts Plus

    by AQUA Editors February 2019

    Allied Innovations, a leading provider of spa control and replacement parts including Len Gordon, Gecko, Aqua-Flo, Spa Builders, Brett Aqualine, Balboa and Waterway, has acquired Spa Parts Plus, a fellow spa part distributor. As both companies provide a range of distribution services to the spa and hot tub industry, the merger better positions both entities to respond to the industry's growing demands by sharing resources and capabilities.

    Allied Innovations is based in Las Vegas,...

  • The S-POOL Is Coming To Florida

    by Eric Herman January 2019

    Back in May 2018, the AQUA team covered an Israeli company called S-POOL, which produces prefabricated concrete pool shells. The technique was based on a process used to make bomb shelters, which are in effect turned upside down and made into swimming pools.

    Following our coverage, the company began searching for U.S. firms to establish manufacturing operations in North America. That search led to Brad...

  • Sutro Wins Recognition at CES

    by AQUA Editors January 2019

    Each year at CES, thousands of tech pros flock to Las Vegas to check out the latest and greatest in consumer technology. This year's show saw more than 4,500 exhibitors, including a few from the pool and spa industry, all vying to become the...