Florida Swims Foundation’s “Swim For Life” License Plate Is Now FREE for the First Year for All Registrants

Thanks to an anonymous donor, the Florida Swims Foundation (Foundation) is pleased to share that the “Swim For Life” license plate is now being offered for free to all registrants. This eye-catching Florida specialty plate features a bright blue pool, palm trees and a colorful sunset.

The “Swim For Life” specialty license plate provides live-saving swim lessons to children throughout the state of Florida. Each license plate sold equates to one swim lesson provided to a child in need each year. Take action to help reduce the drowning rate in Florida by signing up for a free plate today. 

“The ‘Swim For Life’ license plate program is essential to the Foundation’s commitment to teaching children to swim,” says Don Ball, Florida Swims Foundation Board of Trustees president. “Thanks to this incredible gift from our generous donor, we are able to not only expand the reach of that mission, but also make a considerable dent in the goal of eliminating childhood drownings.” 

In order for the license plate to go into production, there must be 3,000 pre-orders received by October 1, 2024. The Foundation is more than one-third of the way to achieving that goal, but still requires more support to make this dream a reality. The initial year is paid by the donor, so no payment is required when you sign up; the plate replacement fee and annual $30 fee added to the vehicle registration are the responsibility of the individual. 

“Both the Florida Swims Foundation and the Florida Swimming Pool Association (FSPA) are in a unique position to raise awareness of and help prevent childhood drownings,” says Elizabeth McMurray, FSPA chief executive officer. “We are eternally grateful for the support we have received for the license plate thus far and look forward to continuing to share the importance of swim lessons with our community. We need everyone’s help to make this opportunity for recurring annual funding of swim lessons a reality.”

License plates are available for both personal and business vehicles, including fleets, if they use a standard, non-commercial license plate. 

For more information about the Florida Swims Foundation and to view the new website, visit FloridaSwims.org. 

To pre-order the “Swim For Life” license plate, visit our SwimForLifeFlorida.org.