The Legend is calling on AQUA readers to share your craziest, funniest stories from the working...
The second annual Million Dollar Pool Design Challenge is back, with entries due August 15. The...
New this year from Pentair is the Master Service Program, a tiered incentive program to reward...
If a rising tide lifts all boats, so the saying goes, it makes sense that the hot tub industry is gaining momentum. With the economy in a strong position and both salaries and discretionary income on the rise, hot tub dealers are seeing a modest uptick in sales.
Sixty-seven percent of those who took our State of the Industry hot tub survey report their sales are increasing — an 8 percent increase from last year. Many of these dealers say the sales boost is simply the result of a healthier economy, while others credit the growth to improved marketing; hot tub retailers are increasingly turning to lead generation campaigns, social media and SEO marketing to help get the word out.
Arguably the biggest development in the hot tub industry over the past few years is the renewed commitment to the health and wellness message among both manufacturers and dealers alike. In spring 2015, Watkins announced it had changed its name to Watkins Wellness and debuted a new slogan — "Feel good. Live well." — designed to tap into the health-conscious market. Other spa manufacturers, like Marquis, recently broke into the swim spa market for the first time. And others continue to make improvements to existing models by adding more hydrotherapy options as well as workout options.
Last year, 48 percent of SOI hot tub retailers reported they sold swim spas. This year, the numbers have climbed to 59 percent. While more retailers are on board with swim spas, many say they're still waiting for the category to take off.
As one survey taker wrote:
"Swim spas in theory are really good. But because of the lack of education to the consumer in our greater market, the value is not perceived. Personally, I feel there's a niche market for the units, but our manufacturer has convinced us that it is the thing of the future so we're looking towards the future, not the present."
Where does the hot tub industry stand? For more on revenue, spa features, big box competition, preferred brands and more, check out the full report below.
The Legend is calling on AQUA readers to share your craziest, funniest stories from the working world of pool and spa pros! Maybe you’ve got a customer that drinks from her own pool. Maybe you’ve got a route dog that can empty a skimmer basket. The best stories will be featured in the September issue of AQUA. If your story is chosen you will receive lifetime Legendary status, AQUA glory and some sweet swag.
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The second annual Million Dollar Pool Design Challenge is back, with entries due August 15. The contest, created by builders Mike Farley and Reid Schindler, challenges designers to take a real-life scenario and design a lavish poolscape with a $1 million budget. The winner will be named at the PSP Expo in November and take home a $5,000 cash prize.
Last year’s debut program was by all measures a resounding...
It's the bane of my existence right now," designer/builder Michael Logsdon says. Located in Bourne, Texas, the owner of Land Design is among scores of builders who point to the labor shortage as the primary challenge facing their businesses.
"I could definitely grow my business, but it's fruitless because there just are not enough people to do the work, Logsdon says. "And when I say not enough 'people' I'm not talking about skilled labor, I just mean warm bodies with a pulse and a...
From part-time retail staff to tenured industry veterans, finding new employees is an uphill battle. Today’s job market allows candidates to pick and choose — meaning businesses need to get creative when writing help-wanted posts.
Here, we take a look at three help-wanted listings from pool and spa businesses that show how thinking outside the box can help snag more applications.
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