RECENT ARTICLES
  • How To Create an Effective Customer Loyalty Program

    by Cerah Gray October 2016

    Specialty retailers are always looking for ways to make customers more loyal and stop them from looking elsewhere for swimming pool and spa/hot tub products. One way of doing this is to establish a loyalty program that builds longterm customer relationships — a key part of any business plan.

    But how do you make a program enticing enough to motivate customers to return and make in-store or online purchases? Many pool and spa retailers do not know where to start or are afraid of...

  • 2016 Awards of Excellence: Gold Winners (Part II)

    by AQUA Editors October 2016

    It’s been a beautiful month here at AQUA. All month long we’ve shared stunning shots of projects from all over North America, each uniquely different than the last. But as they say, all good things must come to an end, and so too does our Awards of Excellence coverage.

    Luckily, we’re closing out with another set of dazzling projects, with everything from meticulous tile and dramatic vistas to show-stopping spas. Take a look at the projects below, each of which comes with the...

  • 2016 Awards of Excellence: Gold Winners (Part I)

    by AQUA Editors October 2016

    All month long, we’ve revealed the winners of APSP's Awards of Excellence — and today, it’s finally time to get to the best of the best, the crème de la crème: the gold award winners.

    For each gold-winning project, we'll share an inside look at the construction, including product and material choices, as well as the behind-the-scenes details about the construction process. (After all, just about every project has a great story behind it.)

    Below,...

  • Sand Filters: Tips for Top Performance

    by Scott Webb October 2016

    It's the simplest of the pool filter media, a material with which anyone who's ever walked on a beach is familiar. And generally speaking, the granular medium just lies there filtering out gunk, but there are still a few sand pitfalls to watch out for and a trick or two you can use to boost filter performance....

  • 2016 Awards of Excellence: Silver Winners

    by AQUA Editors October 2016

    Last week, we revealed the bronze winners of the 2016 Awards of Excellence — today, we move up to silver. This year’s silver winners encompass a wide swath of styles, but all have one thing in common: excellent technical prowess.

    Inviting lagoons, eye-catching tile work, precise geometric shapes — you’ll see all of it, and more, in the slideshow below. Take a look and get inspired.

  • The Secret Behind Emotionally Compelling Landscape Design

    by Randy Tumber October 2016

    Have you ever wondered why some landscapes create an emotional response while others don't, even though they appear well designed and properly built? I believe the answer relates largely to the way the elements within a property relate to each other and in turn impact the experiences of those who spend time there.

    ...

  • 2016 Awards of Excellence: Bronze Winners

    by AQUA Editors October 2016

    APSP’s Awards of Excellence has a simple goal: To recognize the best and most beautiful in the pool building industry. Each year, top builders across the globe submit their best work for consideration, and the competition is steep, with hundreds of submission for the judges to comb through.

    And ladies and gentlemen, we have the winners.

    All month long on AQUA, we’ll reveal the 2016 AOE honorees. You’ll find a wide breadth of talent in these images, from skilled vanishing...

  • My Five CRAZIEST Customer Experiences

    by Merry Wise September 2016

    Fortunately, most of the customers we deal with in the pool and spa business are pretty substantial and sane people. These fine people are the source of our livelihood, and we treasure them. But get a group of your peers together for a casual discussion, and often the conversation will veer toward some of the lunatics each of us has dealt with over the years. So, just for fun, here are five of the craziest customer experiences I have encountered in the pool and spa business — either...

  • ISPSC Mandatory in 8 States

    by AQUA Editors September 2016

    By 2017, the adoption of the ISPSC will be mandatory in eight states. The latest states to adopt the ISPSC are Washington and West Virginia. In January 2017, the ISPSC will be also be in effect statewide in Georgia. New adoptions by local districts and municipalities include Longmont (Colorado), Pearl River Valley-Water Supply District (Mississippi) and Andrews, Cleveland and Kileen, Texas.

    Currently, there are 56 local ISPSC adoptions. Published in partnership with the APSP and...

  • 2016 Award Winners Announced

    by AQUA Editors September 2016

    APSP has announced the winners of its 2016 APSP Awards Program. The program recognizes prominent achievements and outstanding performers in the pool, spa and hot tub industry. Being recognized this year are 74 pool, hot tub and water feature projects in the design competition, and 18 individuals recognized for their contributions to the aquatic industry. One APSP Chapter earned top honors.

    All APSP recipients will be officially recognized in the October issue of AQUA Magazine and...