RECENT ARTICLES
  • Waterfront: November 2005

    by AQUA Editors November 2005

    Moir Does More

    California dealer organizes major relief effort for Hurricane Katrina survivors.

    Hurricane Katrina's path of devastation was so vast that many survivors in rural communities did not initially get the help they needed, especially with aid organizations focusing on bigger cities. According to a Sept. 5 Associated Press article,...

  • Solid As A Rock

    by Karen Erstad November 2005

    There was no one here in the Midwest that said it could be done," says Scott Pearce, talking about this pool and spa in Rapids City, Ill., that was built into a 140-foot cliff overlooking the Mississippi River. "But we knew it could be done. It's just a matter of cost, a matter of some engineering and overbuilding the structure," adds Pearce, president...

  • Pool Sales The Wise Way, Part II

    by Merry Wise September 2005

    Successful sales start long before a customer ever enters your door. Last month, I discussed some of the specifics of successful swimming pool sales; among them the pre-sale, sales meetings and closing the deal. But the things you do every day to maintain your company's profile and reputation in your community are as important to making a sale as presenting a jaw-dropping proposal to a specific customer. Make sure you're nurturing your business every day and in every...

  • Edging Toward Paradise

    by Karen Erstad September 2005

    Juan Roca, owner of pool builder AQUART in Nicoya, Costa Rica, says for this project in Flamingo Beach, his clients, naturally, wanted to take advantage of the spectacular view of the Pacific Ocean, but they also wanted a big mass of water so it would feel as though the ocean was immediately beyond their windows.

    The free-form gunite pool with a 50-foot vanishing...

  • Clean Machines

    by Lindsay Renick Mayer September 2005

    As automatic pool covers become more popular in some states, retailers are using peace of mind as their strongest selling point. With just the turn of a key, pool owners can shield their pools from the elements and effectively create a barrier between the water and their children.

    "I don't think anything is a safer barrier on a pool than an automatic pool...

  • Fiberglass 911

    by Becky Strauss August 2005

    If anything can go wrong, it will." So says the first and most famous of Murphy's Laws, the one that any business professional is familiar with. In the world of pool installation, stopping problems before they start can be a matter of making wise choices before you begin. Each type of installation presents a unique set of issues for both builder and customer, but...

  • Winter Wise

    by Barrett Kilmer August 2005

    As September nears, thoughts turn from summer's lazy, hazy days to Labor Day picnics, back-to-school sales and fall foliage. For pool pros in northern regions, images of snow-laden pool covers also creep into the consciousness, in spite of the still-warm weather.

    This foresight is something of a mixed blessing. While it mutes one's enjoyment of the latter part of...

  • Covert Ops

    by Karen Erstad August 2005

    Is that an automatic pool cover tucked into the deck of a fiberglass pool. Yes, it is. But don't be so surprised. Automatic covers are popping up in every kind of poolscape these days.

    Homeowners purchasing all types of pools appreciate the safety and lower heating and chemical costs automatic covers offer. The owners of this 12-acre estate in Hendersonville,...

  • Puzzle Me This

    by Scott Webb July 2005

    When homeowners buy backyard pools, what they're really buying is water; and not dull, cloudy water, but clear, sparkling water that pleads for a swim. That's what the customers pay for.

    Unfortunately, it's not uncommon for pool owners to complain that their water lacks the transparency it once had. They've tried everything, they say — a bottle of this, a jug...

  • Back In Business

    by Reid Creager July 2005

    Sixty-three-year -old Allen Cooper gets up at 5:30 every morning to run his business, Pintado Pools in Santa Ynez, Calif. His days are long and busy. He's been known to answer the phone himself.

    Cooper says he plans on doing this far past the normal retirement age — at least another 10 years. Social Security's future is in doubt; health-care costs are...