• A Competitive Market

    by Emily Fuger March 2005

    The number of consumers spending time online to research and purchase retail items is growing every year. In fact, new households going online — and more online spending from those already there — will boost consumer spending on the Internet to approximately 13 percent of all general merchandise retail spending by 2010, according to research conducted by Forrester Research, an independent technology research company based in Cambridge, Mass.


  • Slide On The Sound

    by Karen Erstad March 2005

    A visit to the local waterpark usually consumes a whole day. But these homeowners — and more importantly their kids — can just throw on a suit and pop outside for a ride down their own 175 foot gunite slide.

    John Tortorella, owner of J. Tortorella Swimming Pools in Southampton, N.Y., says when these homeowners across the island in Oyster Bay Cove...

  • We've Got You Covered

    by Barrett Kilmer February 2005

    Flip through the pages of trade magazines or walk down the aisles of industry trade shows and you're sure to see plenty of new patterns being introduced by vinyl liner manufacturers and fabricators. Some years it's new shades of old standby colors like blues and greens. Other years earth tones and non-traditional pastels are trotted out. Recently, glass-tile and mosaic...

  • By Popular Demand

    by Karen Erstad February 2005

    Last summer, pool and spa builders from across the country sent us their best work for our twelfth annual Design Awards contest.

    Readers chose their favorites and now we're ready to present the winning projects. To the winners: Congratulations! Your work has helped to raise industry standards and your projects demonstrate creativity and technical knowhow that...

  • The Total Package - January 2005

    by Jenna Danninger January 2005

    Forget Botox. Package pools are getting a facelift without the injections and expensive procedures. With the all-new look of package pools amounting to an “extreme makeover,” it’s sure to turn heads and raise curiosity. “It’s coming down to aesthetics,” says Phil Della Pietro, director of construction at the Pool and Spa Doctor in Wall Township, N.J., “and trying to make your backyard a little paradise island.” And with the ability to do...

  • Three Of A Kind

    by Karen Erstad January 2005

    In the spot where this lavish 12,000-square-foot estate with adjoining pools and a spa now sits, "there used to be a knock-down house," says Jim O'Donnell, president of Waterscapes. "And when it went up for sale, it was going to be subdivided into five lots." But the neighbors — O'Donnell's clients — couldn't have that. So they bought it...

  • Pick & Choose

    by Karen Erstad January 2005

    water features custom spas portable spas vinyl-liner pools fiberglass concrete/gunite pools pool & spa under 600 s.f. pool & spa over 600 s.f.

  • Light On Water

    by Scott Webb November 2004

    If your customers simply want to be able to find the water once the sun goes down, you already know all you need to know about lighting. Throw up a few 150watt floods, and they won't be able to miss it.

    But where there exists an eye (and a budget) for beauty, a poolscape builder has an opportunity to create art. A few well-placed strokes of radiant gold and...

  • Little Luxuries

    by Lindsay Renick Mayer November 2004

    Sometimes a beautiful project is the result of determining everything a homeowner doesn't want, instead of everything he or she does want. At least that's how it went for Winter Springs, Fla.based Water Creations when it designed this pool and spa combination. According to sales manager Dan Lewis, this project "started out with a homeowner who did not want his...

  • Down But Not Out

    by Barrett Kilmer November 2004

    Floridians are picking up the pieces after a series of vicious hurricanes ravaged the state in August and September. The combined insured losses from hurricanes Charley, Frances, Ivan and Jeanne are estimated at between $16 billion and $28 billion by RiskManagement Solutions, an insurance-industry consulting firm. The storms were responsible for scores of deaths and...