• The Persistent Myths of Salt Systems

    by Scott Webb March 2016

    The salt chlorine generator is one of the great success stories in the history of the industry. It automates the delivery of chlorine, providing a steady sanitizer level. It removes the burden of transporting chlorine products to the pool. And many consumers say the water in an SCG pool feels better on their skin.

    But from the days of its introduction to the industry decades ago, misunderstandings about the system have lingered among consumers. A recent survey from chemical vendor...

  • Accessories Are Key: 2016 Spa Steps, Surrounds and Enclosures Roundup

    by AQUA Editors March 2016

    {bglink 4929}When it comes to portable spas, the accessories can be just as cool as the tub itself. Below, we take a look at spa steps, surrounds and enclosures from top manufacturers.

    Related: How Giving Away a Free Spa Accessory Can Mean More Sales

    Show Your Customers Why They Need to Upgrade Their Equipment

    by David Peterson March 2016

    "Everyone lives by selling something."
    — Robert Louis Stevenson

  • March 2016 New Spa and Pool Products

    by AQUA Editors March 2016

    Aqua Creek Products
    Aqua Creek is proud to introduce a new generation of spa lifts designed to provide greater access to residential and commercial pools or spas. The Spa Lift Ultra and Spa Lift Elite feature added clearance capabilities, making them ideal for taller swim and exercise spas. With...

  • The Power of the Freebie

    by Cailley Hammel March 2016

    For Dan Boelhauf, it's the little things that count. With more than 15 years in the pool and spa industry, more than a decade of which he's spent at St. Louis-area Prestige Pools & Spas, Boelhauf has learned that customers have changed — but throwing in a freebie goes a long way in making a hot tub sale.

    "For better or for worse, most of our customers believe they are experts now. Whether they are or not," he says. "The Internet has given them the ability to do their shopping...

  • The School of UV

    by Mark Holden March 2016

    For nearly two decades I have been spec'ing UV sterilizers, all the while never fully understanding how to select the correct device for each situation. Manufacturers have beautiful colorful brochures and detailed operational manuals, but for all of my experience and education, I still needed UV explained to me in simple terms.

    So I called Marty Fisher, U.S. commercial sales manager for Delta UV, to enlighten me. I've learned to trust Marty's knowledge on a range of subjects, and...

  • Product Roundup: 2016's New Vinyl-Liner Patterns

    by AQUA Editors February 2016

    Vinyl liners are evolving with new patterns, color schemes and even textures. Take a look at just some of the newest and best-selling vinyl liner patterns below:

    LOOP-LOC's exciting PearlEssence line features liners infused with inks to...

  • Sales Surge

    by Cailley Hammel February 2016

    Imagine if...

  • Mid America Show Will Stay in Indy

    by AQUA Editors February 2016

    Organizers of the Mid America Show have decided to retain their Indianapolis location for next year's show. Last month, the show was held in Indianapolis for the first time; it's success has led to a return engagement.

    "The move from Chicago to Indianapolis in January resulted in a boom in attendance and a very successful Show for both exhibitors and attendees. As word on how the Show flourished, booth space is expected to sell out early for 2017, and attendance is expected to...

  • The Psychology of Pricing

    by Ted Lawrence February 2016

    Growing up around the grocery industry, I quickly learned the importance of things like store layout and flow, merchandising strategies, product mix and selection and creating in-store theatrics. All of these things are extremely important in a successful retail selling environment, but there was always one topic that I found more interesting than the others: how to create a pricing strategy that can influence what a customer buys. This is called "the psychology of pricing." Many things go...