RECENT ARTICLES
  • Check Out Everything Under the Sun

    by AQUA Editors February 2019

    The Everything Under the Sun Expo is one of the mainstays of the pool and spa industry. Located in sunny Orlando, it’s easily accessible for the thousands of Florida-based professionals — and generally a nice place to escape to if you’re visiting from afar. The show has long held a reputation as one of the strongest industry trade shows, particularly for service technicians, which comprise about 65% of show attendees.

    There are several reasons why industry pros hold the show in such...

  • APSP Releases New Public Pool/Spa Standard

    by AQUA Editors February 2019

    APSP has announced the newly revised ANSI/APSP/ICC-11 2019 Standard for Water Quality in Public Pools and Spas, which features significant changes that will impact pool and spa service professionals across the nation. 

    The new Standard is the first comprehensive, data-driven and knowledge-based national Standard for pool and spa water quality and chemistry. It is ideal for understanding the minimum guidelines surrounding water quality parameters in public swimming pools and spas for...

  • Master Spas Makes Marketing Magic

    by Barrett Kilmer February 2019

    Master Spas Hit the marketing goldmine in early December when television star Steve Harvey gave away five of the company's Michael Phelps Legend Series hot tubs on his syndicated daytime talk show.

    Each day during the giveaway, Harvey gave one audience member a chance to play a game called Harvey's Hundreds, a...

  • What Would You Do: Fake Facebook Reviews

    by Abigail Carpenter February 2019

    An industry pro went on Facebook to find a "customer" writing negative comments on her company page — but they were never a customer to begin with! Should she speak up and defend herself or simply keep quiet? Industry pros share their insights:

    THE QUESTION:

    Paige Pruett-Wichern
    Pruett's Pool and Spa | West Plains, Mo.

    "What would you do if a 'customer' is publicly posting untrue comments about your company on...

  • Formidable Filth

    by AQUA Editors February 2019

    What Do They Win, Bob?

    All three winners will receive $100 in Pleatco product, and our top prize winner will

    ...
  • Recap: 2019 Pool & Spa Show

    by AQUA Editors February 2019

    Last week, industry professionals descended upon Atlantic City in droves, eager to take in the latest education and products from leading manufacturers. Here are just a few sights we saw on the show floor and beyond:


    Kyle and Justin Peek of DIY Network's "Pool Kings" led a packed seminar for members of the WAVE Young Professionals Network. Nearly 100 guests attended to listen to the Peeks discuss how to...

  • BioLab Acquires NC Brands

    by AQUA Editors January 2019

    KIK Custom Products, the parent company of BioLab, has acquired NC Brands, a leading provider of specialty chemicals and related pool and spa products. While industry acquisitions are increasingly common, the scale of this merger is significant: NC Brands rapidly expanded its portfolio over the last several years with the acquisitions of Red Leopard, SeaKlear, Natural Chemistry and Coral Seas.

    “The acquisition of NC Brands reflects our commitment to growing our pool business and...

  • Sutro Wins Recognition at CES

    by AQUA Editors January 2019

    Each year at CES, thousands of tech pros flock to Las Vegas to check out the latest and greatest in consumer technology. This year's show saw more than 4,500 exhibitors, including a few from the pool and spa industry, all vying to become the...

  • All Eyes on A.C.

    by AQUA Editors January 2019

    Winter is peak show season for industry pros, and one of the biggest shows of the year is near at hand: The Pool & Spa Show in Atlantic City. The show, organized by the Northeast Spa and Pool Association, is expected to be as exciting as ever, with more than 100 seminars, 400+ exhibitors and 100,000 square feet of exhibit space — so be sure to pack some comfortable shoes, because you’ll be doing a lot of walking.

    The Pool & Spa Show has impressed attendees in recent years...

  • What Makes a Top-Notch Salesperson?

    by AQUA Editors January 2019


    Salespeople are the backbone of the pool and spa industry. Without sales, what is there to build or service?

    That said, every salesperson is different — think of a used car salesperson versus a Lexus salesperson. The goal is the same, but the path to getting there is quite different for both sides. The same is true of pool and spa sales: everyone does it a little differently.

    So what makes...