RECENT ARTICLES
  • A Different Take on Traditional Marketing

    by Kevin Woodhurst November 2017

    In my last blog post, I discussed business development and how, at the core, it’s really people development. This time around, we’ll look at how focusing on the human side of your operation directly impacts marketing.

    As we know, marketing is all about developing new opportunities, attracting new clients and amplifying messages that keep...

  • Picking Up the Pieces

    by AQUA Editors November 2017

    {bglink 3831}For a service technician, the automatic pool cleaner is one of the most essential tools of the trade. These little mechanical sidekicks help you multitask, saving you precious time on the job and allowing you to get to more jobs during the day (or just letting you knock off a little earlier). Entrepreneurial service techs find they also provide a path to a bigger paycheck, as homeowners love to have a cleaner pool without the extra work, making an APC sale a win-win for both...

  • Crazy Customers, Vol. II

    by AQUA Editors November 2017

    Last year, Merry Wise, longtime industry pro and friend of AQUA Magazine, wrote a story about the craziest customers she's ever experienced on the job. From lions and armadillos to a goth-inspired pool proposal, she's had quite a few wild customers on her hands.

    After the story ran, we had readers email us and reach out on Facebook with stories of their own.

    RELATED:

  • Sponsored Video: Don’t Pay for Financing!

    by AQUA Editors November 2017

    At HFS Financial, we focus exclusively on making it easier for homeowners to make their backyard dreams a reality by providing loans for pools, outdoor kitchens, sunrooms and more.

    Are you looking to reach more customers and grow sales? Partnering with HFS Financial may be the answer.

    We have quick and easy dealer signup — no minimum volume requirements, no personal/business credit checks and no-cost financing for...

  • ​Wanted: The Next Generation of P/S Pros

    by AQUA Editors November 2017

    As a large portion of our industry is thinking ahead to retirement, pressing questions are emerging across all three segments of the industry: How do we draw young people to our industry — especially in the service and construction fields? Where can we find people willing to sell pools and spas? With fewer young people interested in taking over the family business, how is succession being carried out today?

    We want to find out. We’re dedicating a future issue to the next...

  • Zodiac and Fluidra Announce Merger

    by AQUA Editors November 2017

    Two of the biggest companies in the pool and spa industry, Fluidra and Zodiac Pool Solutions, have agreed to merge. The merger is expected to close in the first half of 2018.

    Fluidra, a Spanish multinational corporation serving the residential and commercial pool and wellness sector, will maintain global headquarters in Barcelona. North American headquarters will remain in Vista (San Diego), California. Fluidra Executive President Eloi Planes will serve as executive chairman of its...

  • 2017 PSP Expo: Sights From Day 1

    by AQUA Editors November 2017

    The 2017 PSP Expo is in full swing here in Orlando, and attendees are making the most of it by scoping out new products, taking in education and networking with fellow industry pros. Couldn’t make it to the show — or simply want to relive the first day? Below, we share a few glimpses of the show, from special events and cool booths to fun moments on the show floor.

    Making an Entrance
    You know you're at a pool and spa show when the parking lot is full of trucks...

  • Finding the Voice of Wellness

    by Eric Herman November 2017

    Calls for the industry to mount a national PR and advertising campaign extolling the health benefits of aquatic exercise and immersion have been heard for decades. Yet for all of those good intentions, such a campaign has never come close to becoming a reality.

    Now, however, leaders in the hot water industry are coalescing around a wellness message, raising the prospect of finding a collective voice through other means. According to some industry insiders, the solution may be to...

  • Sponsored Video: FROG @ease

    by King Technology October 2017

    Earning money through repeat sales from happy customers just got a lot easier. So easy we call it @ease. The latest product from FROG sanitizes hot tubs by creating Fresh Mineral Water that’s cleaner, clearer, softer and easier to take care of thanks to SmartChlor Technology, which self-regulates to reduce chlorine use up to 75 percent and shocking to only once a month. The best part — @ease replacements are 3X more profitable than dichlor, so your aftermarket business will increase...

  • 6 Spooky Ways to Dress Up a Pool for Halloween

    by Kathryn Howard October 2017

    Happy Halloween! Pinterest is a goldmine of spooky DIY ideas for bewitching décor, and that includes the swimming pool. Here are just a few ways to get a pool in ghoulish condition for the holiday:

     


    1. Spooky Soak...