• Dining, Nightlife and Attractions: What to Do in Orlando

    by Kathryn Howard October 2017

    Interview with Rich Gottwald and Jack Manila: APSP Takes the High Road

    by AQUA Editors October 2017

    In the last couple of weeks, the merger between CPSA and NSPF has fueled conjecture and rumor about the future alignment of trade associations in the pool and spa industry. Some have publicly speculated that NSPF and CPSA intend to launch an organization to directly challenge APSP, but leaders of the newly formed “Alliance” have stopped short of saying that.


  • Introducing the AQUA Truck & Van Contest

    by AQUA Editors October 2017

    Update, 12/16/17:
    Time is running out to enter our Truck & Van contest! The deadline is Dec. 1. To enter, click here — it takes just a few minutes.

    One of the best marketing tools for a pool and spa pro is sitting right in the parking lot: Your truck.

    In addition to getting you from job to job and hauling your equipment, your truck, when paired with an eye-catching wrap, is the perfect...

  • APSP Launches New Industry Certification

    by AQUA Editors October 2017

    The Association of Pool & Spa Professionals is launching a new certification, the Professional Pool & Spa Operator Course (PPSO for short), based on extensive feedback from state and local health departments and industry participants.

    The new certification course zeroes in on the core skills needed for safe and efficient pool and spa operations, and is designed to meet the learning styles...

  • Business Success = People Success

    by Kevin Woodhurst October 2017

    I’ve had the privilege of working in an industry that became my life’s passion for more than 20 years now. Along the way, I have learned and experienced much from my days working for organizations, running my own, leading an association, contributing to builder and education counsels, leading/attending training in other parts of the country and more. I have been a student from day one absorbing experiences along the way.   

    Through all these years, I’ve learned that succeeding...

  • Winning Against Online Merchants

    by Leon Rawitz October 2017

    Ask most swimming pool retailers what their No. 1 business concern is, and the overwhelming majority will answer, “Price competition from the internet!” It’s the cause of deep anxiety, particularly when even your most “loyal” customers who have done business with you for years privately price-shop you against your online competition. And while I don’t mean to underscore the significance of this concern (which I will address shortly), I’m convinced after coast-to-coast retail visits last...

  • Reputation Beacon: A Mobile App That Tracks Online Reviews

    by AQUA Editors September 2017

    Online reviews are an important part of any small business. But as any pool/spa pro knows, there’s so many sites to keep track of. To help make reputation management easy and efficient, a new mobile app called Reputation Beacon consolidates online reviews from Facebook, Google, HomeAdvisor, Angie’s List and the BBB into one place for easy monitoring.

    The app was developed by contractors who know from experience just how time-consuming reputation management can...

  • Voting Deadline For National Service Contest Nears

    by AQUA Editors September 2017

    Voting for the annual Pleatco Perfect Pool Guy & Gal Contest closes this weekend on October 1. The award, now in its 10th year, honors great pool and spa service technicians across the country, extending as far as Canada and Europe.

    The Pleatco Perfect Pool Guy & Gal Contest originated in 2008, and the prize has grown to include a trip for two to the International Pool | Spa | Patio Expo held in Orlando, free enrollment in the GENESIS Basic Pool Construction course ($5,000...

  • Common Misconceptions About the Pool and Spa Industry

    by Steve Goodale September 2017

    Swimming pool and spa owners often make assumptions about the pool and spa industry and its workers that actually contribute to their negative experiences of pool ownership. Obviously, those who are willing to take on the financial burden of pool ownership see the value and benefit in having their own pool. But despite...

  • CMP Acquires DEL Ozone

    by AQUA Editors September 2017

    Custom Molded Products is broadening its product portfolio by acquiring DEL Ozone, a move that pushes CMP into the ozone and UV categories.

    According to a statement released by CMP, the acquisition will allow CMP — which specializes in spa jets, water features, LED products, VGB drains and more — to leverage combined resources for a broader, more innovative product selection and better customer service.

    “This will be a great benefit for both CMP and DEL Ozone customers,”...