RECENT ARTICLES
  • Digital Wallets Will be the Norm for Generation Z

    by Kathryn Howard May 2018

    While millennials came of age when smartphones were first introduced in the mid-aughts, their younger counterparts in Generation Z had smartphones as early as elementary school. It’s no surprise that they’re using smartphones for everything — including their wallets.

    The number of consumers using digital wallet services like Apple Pay and Venmo is growing. According to Juniper Research, users will rise to 2.1 billion by next year — a 30 percent growth from the 1.6 billion consumers...

  • Why RV and Boat Sales are Booming in the Post-Recession Era

    by Bil Kennedy May 2018

    The residential pool and hot tub segments are fond of making comparisons with the RV industry. And in certain ways, they are similar: Both industries are big ticket discretionary purchases. Both rely to a certain extent on lifestyle enhancement to entice ownership. And the combined average price among all classes of recreational vehicles is somewhat equal to that of an inground pool, roughly $35,000.

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  • How to Improve Your Customer’s Experience This Summer

    by Jamie Novak May 2018

    A swimming pool is a luxury item. Most people don’t NEED a pool in their backyard — they WANT one. We’re all aware of why people like pools: They allow us to make memories with family and friends. They’re used for fitness and summertime fun. So many of us are lucky to have cherished memories of time spent poolside with loved ones.

    What consumers don’t want to do is spend precious time laboring over their pool. Pool owners want a consistent program that works well and...

  • Models of Consistency

    by Daniel Seeger May 2018

    As anyone who’s ever tried to work on pool and spa installations across a wide region can attest, the array of regulations that need to be followed can be maddening. The collection of different legal requirements and other guidelines can force installers to spend nearly as much time combing through law tomes as they do getting equipment into place.

    This is a hardship the government relations team of The Association of Pool and Spa Professionals seeks to eliminate, or at least...

  • Can a Good Economy Be TOO Good?

    by Mario Rossetti May 2018

    What a difference a few months make. Prior to this past November we were suffering through a down economy that lasted for nearly the entire previous decade. ("Down" is a politically correct term. Actually, the economy was lousy, crummy, miserable — well, you remember.) However, after November everything changed — and quickly. To say that we’ve rebounded would be huge understatement. We are soaring and growing at a rate that most thought impossible just a few short months ago. But, can...

  • 4 Trends Specialty Retailers Need to Know

    by Ted Lawrence May 2018

    Specialty retail is an amazing market to be involved in. Pool and spa retailers are considered “specialty” since we focus on a particular niche of products and cater to the most coveted demographic in all of retail: the mass affluent and emerging affluent consumer.

    This demographic is one most industries strive to reach. Those who fall in this demo have an annual household income of over $75,000, with an average income of over $180,000, and are the target of every luxury brand that...

  • How to Deliver an Unmatched Customer Experience in the Digital Age

    by John Tschohl May 2018

    Creating highly engaged customers is forcing companies to provide their customers with a consistent experience whenever and wherever they need it...digitally. Did you know that highly engaged customers buy 90 percent more frequently, spend 60 percent more per purchase, and have three-times the annual value (compared to the average customer)? That’s a huge revenue opportunity you could be taking advantage of by digitally transforming your business!

    But, in order to deliver on a...

  • Retail Report 2018: Holding Steady

    by Cailley Hammel May 2018

    The retail landscape has evolved both dramatically and rapidly over the past several years. E-commerce giants like Amazon have continued to grow in influence and power, even expanding into brick-and-mortar formats. Consumers are more empowered than ever thanks to the internet and smart devices, which afford them the ability to perform extensive research and compare prices before (and even during) an in-store visit. Customer expectations are also higher than ever, with convenience becoming...

  • May 2018 New Spa and Pool Products

    by AQUA Editors May 2018

    Looking for new products? Look no further. Here we have a leak detector, a drowning alarm system and a spa cover/day bed, to name a few.

     


     

    Natural Chemistry

  • Aquatic Leaders Unite to Promote National Water Safety Month

    by AQUA Editors May 2018

    A coalition of water safety partners, including the American Red Cross, the Association of Pool & Spa Professionals, the National Recreation and Park Association, the World Waterpark Association and several other water safety groups, will work together to promote May as National Water Safety Month. National Water Safety Month is a campaign held during the month of May that raises awareness about water safety and highlights the importance pf public education regarding safer practices for...