RECENT ARTICLES
  • Growing interest in the health benefits of saunas is driving sales

    by Scott Webb April 2008

    Amid the economic hardship of the last year, sauna sales in the United States have remained steadfast, and that promises an even brighter future when the economy eventually picks up.

    The chief impetus is the buying public's perception of the product. The evidence is anecdotal, but there's reason to believe that the longstanding assertion of a broad range of sauna health benefits is...

  • Warming To Saunas

    by Scott Webb April 2008

    Amid the economic hardship of the last year, sauna sales in the United States have remained steadfast, and that promises an even brighter future when the economy eventually picks up.

    The chief impetus is the buying public's perception of the product. The evidence is anecdotal, but there's reason to believe that the longstanding assertion of a broad range of sauna health benefits is...

  • The 4 types of retail customers

    by Alan G. Bayham April 2008

    It happens over and over again. The salesperson delivers an outstanding presentation to the customers. She not only knew all the facts about her product, but also about all of her competitors. Her vocal skills were impeccable, and she portrayed professionalism and confidence. Her close was strong and affirmative.

    But her customer said she would think about it and discuss it with her kids. She may as well have said, "No." What went wrong?

    While it is true...

  • How to exit the pool and spa business

    by Thomas E. Houck April 2008

    There's a common question on the minds of entrepreneurs when they think about retirement: "How can I eventually get out of my business and not lose my shirt?" The answer is simple: Develop an exit strategy a few years before your desired retirement, and then simply execute it.

    Take the case of Chuck, a 65-year-old-going-on-21, life-of-the-party type of guy. He sported a big smile and joked with everyone. But he was plagued by a gnawing question: "In 10 years, I...

  • Correcting billing errors to reduce your insurance premiums

    by Phillip M. Perry April 2008

    Employers have a love-hate relationship with workers' compensation insurance. While the program protects business owners from lawsuits for workplace injuries, the required premiums continue to threaten profits.

    "The cost of workers' compensation is a huge concern for most employers," says Ed Priz, president of Advanced Insurance Management in Chicago. "In some regards it is more of a widespread problem than health insurance." Unlike that optional medical...

  • Six business trends every salesperson must know

    by Daniel Burrus March 2008

    Every industry and profession goes through changes, and the sales profession is no different. Just because a certain sales technique or mind-set worked in the past doesn't mean it'll work today. To be a top performing salesperson — today and in the future — you need to continually adapt to both market and social conditions.

    Understand these six emerging trends and how to maximize them so you can reap the rewards of a successful sales career.

    1. Past success is...

  • Getting In The Mood

    by Scott Webb March 2008

    Few people would buy a new car without first taking it for a test drive. There's a lot of money at stake.

    You could say the same thing about a spa. For many customers, it's hard to plunk down thousands of dollars for a particular hot water experience they've never actually had.

    For that reason, many retailers have erected in the corner of their stores a "mood room" where...

  • Create a spa-experience room to increase sales

    by Scott Webb March 2008

    Few people would buy a new car without first taking it for a test drive. There's a lot of money at stake.

    You could say the same thing about a spa. For many customers, it's hard to plunk down thousands of dollars for a particular hot water experience they've never actually had.

    For that reason, many retailers have erected in the corner of their stores a "mood room" where...

  • Overcoming the 10 biggest mistakes in decision making

    by LeAnn Thieman March 2008

    The average person is confronted with scores of decisions daily. Whether it's something as simple as deciding between a latte and a café au lait, or as far-reaching as making the decision to fire an under-performing employee, making decisions about our businesses, our families and our lives is not always easy. These 10 tips will help you avoid the most-common decision-making mistakes, and you'll be on your way to making better personal and professional choices:

    1. Not...

  • Business Need a Boost?

    by Peter Koeppel March 2008

    Just when you think you have it all figured out, along come some new technologies that can help your company promote itself to prospects and existing customers. And while most people have heard of these technologies by now, namely blogs and podcasts, few are taking full advantage of what these marketing tools can offer their businesses.

    Remarkably, as little as two years ago, blogs and podcasts were widely viewed as little more than places for opinionated oddballs to rant and rave....