RECENT ARTICLES
  • A roundup of 2008 vinyl-liner pool pattern designs

    by Kirstin Pires March 2008

     It couldn't have been all that exciting to design pool patterns 25 years ago," says Mary Calnan, a designer at HPG International. "They all pretty much looked the same.

    Today's designers have finally had the chains released and we are only limited by our creativity or imagination." Thanks to advancements in technology and the creativity of skilled and educated designers, the...

  • Get With The Program - Software saves time, aids inmarketing for dealers, builders and service pros.

    by Barrett Kilmer March 2008

     About 18 years ago, Tom Wise, president of Wise Software, was on his way to get a cup of coffee at a 7-11 when he saw something that changed the course of his life.

    "There was a gentleman from a pool store who was literally taking his computer outside and was about to throw it out into the parking lot," Wise recalls. "I went over and talked to him and he said, 'I've...

  • Software saves time and aids in marketing for pool and spa dealers, builders and service professionals

    by Barrett Kilmer March 2008

     About 18 years ago, Tom Wise, president of Wise Software, was on his way to get a cup of coffee at a 7-11 when he saw something that changed the course of his life.

    "There was a gentleman from a pool store who was literally taking his computer outside and was about to throw it out into the parking lot," Wise recalls. "I went over and talked to him and he said, 'I've...

  • Small Scents

    by Kirstin Pires March 2008

    When last we wrote about fragrance, consumers could choose from dozens of everyday household products with the added appeal of fragrance. Along with the usual air fresheners, there was lilac-scented glass cleaner, laundry detergent in half a dozen flavors and scores of new ways to scent the home, from warmed oil to plug-in air fresheners to a fragrance-emitting CD-like machine.

    Today, there is even more to choose from when consumers walk down the aisles of their grocery stores. Glass...

  • Don't Retire, Reinvent!

    by Karla Freeman March 2008

    As recently as a generation ago, the concept of retirement made sense. After working hard for 40 years or more, it only seemed right for seniors to spend their golden years relaxing and slowing down. Today, however, people live longer, have more energy and yearn to live fully well into their 80s, 90s and maybe beyond.

    So rather than viewing the post-career years as retirement, baby boomers are starting to think in terms of reinventing themselves. They realize that thanks to longer...

  • Aboveground pool market thrives in economy

    by Jenna Danninger March 2008

    Those in the above-ground pool segment of the industry know it has been a rough year. While many agree the general demand for above-ground pools has gradually declined, the past year's sales remained consistent. However, record-breaking weather conditions and rising home foreclosures forced retailers and manufacturers alike to get creative in order to keep the sales coming. "We think the middle class across the United States is shrinking, so ultimately, it's going to have an effect on...

  • Lead your pool and spa sales and retail team through difficult times

    by Anne Houlihan March 2008

    Challenges are a normal part of business - that's a fact. And every company, whether it's a start-up, a business in a high-growth phase, or even a long-standing established organization, will face both small and large hurdles every year. But no matter what your company faces - a slow economy, industry shifts, a merger or even the death of a key executive - if you move through the challenge in a methodical way, you will find opportunity in the adversity and come out stronger.

    Think of...

  • Current Events

    by Barrett Kilmer March 2008

     The pages of AQUA are filled with beautiful images of high-end swimming pools, commonly surrounded by casual dining sets, outdoor kitchens, cabanas and the like. Often these pools fulfill more of an aesthetic function than a practical one, serving as backdrops to poolside parties and as places to stage light shows rather than places to, you know, go...

  • Swimspas popular because of health and fitness benefits

    by Barrett Kilmer March 2008

     The pages of AQUA are filled with beautiful images of high-end swimming pools, commonly surrounded by casual dining sets, outdoor kitchens, cabanas and the like. Often these pools fulfill more of an aesthetic function than a practical one, serving as backdrops to poolside parties and as places to stage light shows rather than places to, you know, go...

  • Fashionable Skirts

    by Scott Webb March 2008

     Beauty, they say, is in the eye of the beholder. Be that as it may, over the years most beholders of portable spas have found little to delight the eye - especially with the cover down. With the mesmerizing water hidden from sight, the eye is drawn to the skirts or surrounds, which have tended to be somewhat dull, even before the ravages of elements and various...