RECENT ARTICLES
  • Overcoming the 10 biggest mistakes in decision making

    by LeAnn Thieman March 2008

    The average person is confronted with scores of decisions daily. Whether it's something as simple as deciding between a latte and a café au lait, or as far-reaching as making the decision to fire an under-performing employee, making decisions about our businesses, our families and our lives is not always easy. These 10 tips will help you avoid the most-common decision-making mistakes, and you'll be on your way to making better personal and professional choices:

    1. Not...

  • Business Need a Boost?

    by Peter Koeppel March 2008

    Just when you think you have it all figured out, along come some new technologies that can help your company promote itself to prospects and existing customers. And while most people have heard of these technologies by now, namely blogs and podcasts, few are taking full advantage of what these marketing tools can offer their businesses.

    Remarkably, as little as two years ago, blogs and podcasts were widely viewed as little more than places for opinionated oddballs to rant and rave....

  • Waterfront: January 2008

    by AQUA Editors March 2008

    Soaking At The Top Of The World

    Adventuresome friends stage their most extreme hot tub party yet.

     Everyone knows that hot tubs are de rigueur for après ski. And soaking in a warm, bubbly tub with majestic snowcapped mountains as a backdrop is a hot tub top 10. But what about soaking in a hot tub on top of a majestic snowcapped mountain? That's just what a group of

    ...
  • Communicate through conflict

    by Ronnie Moore March 2008

    Where there are people, there is conflict. It affects us all. The failure to communicate effectively, or to communicate at all, is a leading cause of conflict and as well as an aggravating factor wherever conflict exists. If not confronted early and well, conflicts will escalate, negatively affecting entire families, neighborhoods and organizations.

    We can't banish conflict from our lives, but we can communicate more effectively as we work through it. It's a topic that can fill...

  • Set sales goals today and see results tomorrow

    by Richard Fenton and Andrea Waltz March 2008

    It's 11:35 on a Monday morning and Chris Wilkerson is smiling. Having completed his second sales call of the day, he finds himself two-for-two; two appointments, two sales. As he strides toward his car, having hit his goal for the week, he dials his cell phone to reserve a 1:00 p.m. tee time for an unexpected but well-deserved round of golf.

    And in the blink of an eye, a great day begins to take a quick slide toward an average week, all because Chris started his process by setting...

  • Alter your approach to lift sluggish hot tub sales

    by Karen Erstad March 2008

     It's no secret that hot tub sales have dropped across the country. Depending on whom you ask, you'll hear some alarming figures on just how slow sales are.

    Somber news from the housing market is usually identified as the culprit. "There're fewer and fewer people right now buying new homes and all the goodies you can get to go with them," says Max West, manager at Eastgate Pools in...

  • A roundup of 2008 vinyl-liner pool pattern designs

    by Kirstin Pires March 2008

     It couldn't have been all that exciting to design pool patterns 25 years ago," says Mary Calnan, a designer at HPG International. "They all pretty much looked the same.

    Today's designers have finally had the chains released and we are only limited by our creativity or imagination." Thanks to advancements in technology and the creativity of skilled and educated designers, the...

  • Get With The Program - Software saves time, aids inmarketing for dealers, builders and service pros.

    by Barrett Kilmer March 2008

     About 18 years ago, Tom Wise, president of Wise Software, was on his way to get a cup of coffee at a 7-11 when he saw something that changed the course of his life.

    "There was a gentleman from a pool store who was literally taking his computer outside and was about to throw it out into the parking lot," Wise recalls. "I went over and talked to him and he said, 'I've...

  • Software saves time and aids in marketing for pool and spa dealers, builders and service professionals

    by Barrett Kilmer March 2008

     About 18 years ago, Tom Wise, president of Wise Software, was on his way to get a cup of coffee at a 7-11 when he saw something that changed the course of his life.

    "There was a gentleman from a pool store who was literally taking his computer outside and was about to throw it out into the parking lot," Wise recalls. "I went over and talked to him and he said, 'I've...

  • Small Scents

    by Kirstin Pires March 2008

    When last we wrote about fragrance, consumers could choose from dozens of everyday household products with the added appeal of fragrance. Along with the usual air fresheners, there was lilac-scented glass cleaner, laundry detergent in half a dozen flavors and scores of new ways to scent the home, from warmed oil to plug-in air fresheners to a fragrance-emitting CD-like machine.

    Today, there is even more to choose from when consumers walk down the aisles of their grocery stores. Glass...