• Don't Fence Me In

    by Karen Erstad March 2005

    The only good pool is a safe one. Unfortunately, not every safe, fenced-in pool setting is attractive. But safety and beauty don't have to be mutually exclusive when it comes to poolscapes. Codes and covenants must be followed, but much can be done to diminish the effects of aesthetically unappealing fences or barriers.

    "Quite often the main solution for making...

  • A Competitive Market

    by Emily Fuger March 2005

    The number of consumers spending time online to research and purchase retail items is growing every year. In fact, new households going online — and more online spending from those already there — will boost consumer spending on the Internet to approximately 13 percent of all general merchandise retail spending by 2010, according to research conducted by Forrester Research, an independent technology research company based in Cambridge, Mass.


  • Stepping Up

    by Reid Creager March 2005

    You may have heard the sales expression, "it's such a great product that it sells itself." You may have heard it from someone who wasn't very good at sales.

    Manufacturers have to be creative — and good at it — when making spa steps and surrounds that will entice consumers to spend more of their hard-earned money on the total luxury environment....

  • We've Got You Covered

    by Barrett Kilmer February 2005

    Flip through the pages of trade magazines or walk down the aisles of industry trade shows and you're sure to see plenty of new patterns being introduced by vinyl liner manufacturers and fabricators. Some years it's new shades of old standby colors like blues and greens. Other years earth tones and non-traditional pastels are trotted out. Recently, glass-tile and mosaic...

  • Who's Your Buyer?

    by Marj Schultz February 2005

    There's a little-known product offered by the pool and hot tub industry that has the potential to become a popular item as the population ages. Lots of manufacturers make them, but for most dealers — if they sell them at all — they represent a small portion of their businesses. Ask a random person off the street about them and you're likely to get a blank...

  • The Total Package - January 2005

    by Jenna Danninger January 2005

    Forget Botox. Package pools are getting a facelift without the injections and expensive procedures. With the all-new look of package pools amounting to an “extreme makeover,” it’s sure to turn heads and raise curiosity. “It’s coming down to aesthetics,” says Phil Della Pietro, director of construction at the Pool and Spa Doctor in Wall Township, N.J., “and trying to make your backyard a little paradise island.” And with the ability to do...

  • The Silent Sell

    by Patti Wood January 2005

    You have gone over your sales material, you've researched your prospect, and you're excited about what you are going to say about your company, product or service. You are now ready for your sales presentation.

    Well, at least 15 percent of it. Because the newest research says that most face-to-face buying decisions are made within the first three to five minutes of...

  • Common Scents

    by Kirstin Pires January 2005

    It's purely a non-scientific observation, but doesn't it seem like everything smells these days. It wasn't that long ago that Windex smelled like Windex. Now it comes in five flavors. From the expansive growth of the air-freshening-product category, to the bewildering variety of fragrance-flavors now available in previously self-scented products, to the entirely new...

  • The Fifth Sense

    by Kirstin Pires January 2005

    It's only on rare occasions that I get to experience — in person — the products that we write about every month in AQUA. Sure, I swim in a big commercial pool twice a week, but my third-floor apartment is equipped with neither a hot tub nor a sauna. The only water feature in my home is a tropical fish aquarium. Pretty much all my furniture is casual, but because it's so well used, not because that's the category it started life in.

    Without a pool...

  • Down But Not Out

    by Barrett Kilmer November 2004

    Floridians are picking up the pieces after a series of vicious hurricanes ravaged the state in August and September. The combined insured losses from hurricanes Charley, Frances, Ivan and Jeanne are estimated at between $16 billion and $28 billion by RiskManagement Solutions, an insurance-industry consulting firm. The storms were responsible for scores of deaths and...