RECENT ARTICLES
  • A Succulent Way to Attract Millennials

    by Kathryn Howard August 2018

    When patio pleasures Pools & Spas renovated its showroom earlier this year, it gained more than floorspace and a new look. Casual living products and on-trend decor items were also added to the product mix, as well as a build-your-own-succulent bar, an interactive attraction that will be a regular fixture in the showroom.

    “It first started with my own personal passion with succulents,” says Rene Huston, president of Patio Pleasures (Sun Prairie, Wis.). Huston got into succulents...

  • The Better Way to Train New Hires

    by Erik Taylor August 2018

    "All things are not created equal." We've all heard the phrase, right? Well, when it comes to hiring new service technicians, all things are definitely not created equal.

    See, most pool companies train new hires in the same way every time. But think of the chain pool and spa stores that have locations all over the...

  • Finding Efficiencies

    by Eric Herman August 2018

    There’s nothing ambiguous about saving energy. Whether out of concern for the environment or simply a desire to save money (or both), reducing energy consumption is always a good idea.

    When it comes to pools and spas, they can go either way. Poorly constructed and improperly equipped man-made bodies of water can squander tremendous amounts of energy both in heating and electricity, sometimes causing great frustration for owners when it comes time to pay the monthly electric and/or...

  • Are We There Yet?

    by Bil Kennedy August 2018

    Anyone who has raised children remembers the familiar refrain. No more than an hour into any road trip, there comes a small voice from the back of the car: "Are we there yet?" Which is shortly followed by, "How soon before we get to (Grandma's house, the lake, Disney World, etc.)?"

    I still hear that a lot. Not from my children, who are grown and on their own. No, today those plaintiff calls are from pool industry stakeholders asking if this is the year the business returns to those...

  • Not So Cryptic After All

    by Kathryn Howard August 2018

    The way we pay for goods and services is rapidly changing. The checkbook is fading into obsolescence, and even the familiar credit and debit cards are slowly being...

  • How to Sell Hot Tubs Through Social Media

    by Dana Robinson August 2018

    Believe it or not, social media outlets aren’t just for posting vacation pictures and making people feel uncomfortable with your political rants. It’s been proven time and time again that these social vehicles can also help you sell more products and improve customer engagement, which can set you up for improved sales in years to come.

    We’ve turned to the experts to explore the social media secrets that can help hot tub dealers move more of those big, bubbling gateways to relaxation...

  • Q&A with POOLCORP CEO Manny Perez de la Mesa

    by AQUA Editors August 2018

    Competition from the internet and big box stores has long been a concern among many industry professionals, particularly retailers and service/repair technicians. Some allege the playing field is not level, with major distributors and manufacturers selling products directly to the public...

  • What Mickey Mouse Can Teach You About Customer Service

    by John Tschohl August 2018

    Have you ever heard of Disney World’s reputation for exceptional customer service? Empowerment is a religion there. Employees are thoroughly trained and then told that they have the authority — it has been delegated to them — to do whatever is necessary to deal with problems on the spot in order to make customers happy. Their core values stack up with other great companies like Amazon’s “customer obsession,” Apple’s “insanely great customer service” or Starbucks’ motto, “Creating a culture...

  • APSP University Announces 2018 PSP Expo Course Lineup

    by AQUA Editors August 2018

    The Association of Pool & Spa Professionals announces its education lineup for pool and spa builders, designers, service providers and retailers at the 2018 International Pool | Spa | Patio Expo Oct. 28 to Nov. 3 at the Mandalay Bay Convention Center in Las Vegas.
     
    APSP University Certification Courses offered include:
    PSCC Pool & Spa Construction...

  • Building an Unforgettable Store

    by Cailley Hammel August 2018

    For several years now, trade shows seminars, trade publications (ours included) and others have trumpeted the same message: Experiential retail is the present and future of brick-and-mortar retail.

    Translating that concept to your showroom, however, is easier said than done. Just ask David Isaacs, the third-generation owner of Isaacs Pools and Spas in Johnson City, Tenn. Over the course of just a few months, Isaacs executed a comprehensive redesign of his 8,000-square-foot showroom...