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... I hope it helps elevate the conversation, gives you actionable ideas on how to take our industry back and strategies to take to reinvent our businesses and stop the insanity of playing by Goliath’s rules.Dennis Gray is the founder, along with one of the most experienced teams of innovative industry professionals of Backyard Brands Inc., and former President ...
Section: Content | Category: Retail | Date: Wednesday, 29 June 2016 | Hits: 4293
... my next blog post, titled “Choose Your Corner (Battlefield). The blog will begin by exploring the diagram below, providing you with insights on how you can shift your business to what retail expert Doug Stephens refers to as a "High Fidelity #2 Business Strategy" in his excellent book, "Retail Revival." Dennis Gray is the founder, along with one of ...
Section: Content | Category: Retail | Date: Thursday, 25 February 2016 | Hits: 1883
... one way to hire new employees, though — what works for you? Comment with your thoughts. Dennis Gray is the co-founder — along with one of the most experienced teams of innovative industry professionals — of Backyard Brands Inc., and former President of Biolab’s International Group of companies. Backyard Brands is focused on one mission: to develop differentiated ...
Section: Content | Category: Retail | Date: Thursday, 16 June 2016 | Hits: 1258
... gave you a lot to think about in this blog. Why should someone do business with you?Dennis Gray is the co-founder — along with one of the most experienced teams of innovative industry professionals — of Backyard Brands Inc., and former President of Biolab’s International Group of companies. Backyard Brands is focused on one mission: to develop differentiated ...
Section: Content | Category: Retail | Date: Thursday, 28 April 2016 | Hits: 1092
... your knowledge of the pool and hot tub industry, which “strategy circle” do you think most pool and hot tub businesses currently are competing in?Dennis Gray is the co-founder — along with one of the most experienced teams of innovative industry professionals — of Backyard Brands Inc., and former President of Biolab’s International Group of companies. ...
Section: Content | Category: Retail | Date: Thursday, 10 March 2016 | Hits: 884
... vendors are stealing your customers; your business has been commoditized into the red “death zone.” Time to shift focus to the Vitality Index and become a High Fidelity business.Dennis Gray is the co-founder — along with one of the most experienced teams of innovative industry professionals — of Backyard Brands Inc., and former President of Biolab’s ...
Section: Content | Category: Retail | Date: Monday, 21 March 2016 | Hits: 812
The David Strategy is a blog series that explains who pool and spa retailers can reinvent their business to become a "High Fidelity business," which is key to successfully battling our industry's version of Goliath — big box stores and online retailers. Past posts can be seen here. Seth Godin wrote a fabulous book (I highly recommend you read it) called ...
Section: Content | Category: Retail | Date: Thursday, 12 May 2016 | Hits: 1161
The David Strategy is a blog series that explains who pool and spa retailers can reinvent their business to become a "High Fidelity business," which is key to successfully battling our industry's version of Goliath — big box stores and online retailers. Past posts can be seen here. Welcome back to our discussion on how to build a high definition pool ...
Section: Content | Category: Retail | Date: Wednesday, 25 May 2016 | Hits: 825
Viewed from one year to the next, the patterns printed on vinyl liners don't differ greatly. Manufacturers and fabricators certainly try to come up with new and interesting looks that will stand out from the plainer patterns, but the changes tend to be evolutionary rather than revolutionary. Over time, however, design patterns begin to emerge. Ten years ...
Section: Content | Category: Retail | Date: Thursday, 17 February 2011 | Hits: 323
CGT Pool Liner Design Wins Award CGT is pleased to announce its Hudson Plaza design has won the 2013 Golden Cylinder award for “Technical Innovation” from the Gravure Association of America. This award-winning design has also been well received by homeowners and pool builders, as Pool Market Director Dennis Chamberlain notes: “Our ...
Section: Content | Category: Manufacturer News | Date: Monday, 07 April 2014 | Hits: 581
"Shopping around" used to require actually visiting a few stores to see what they had inside. Today, many consumers learn about products they intend to buy online — especially big-ticket items — and then go to one store to purchase them. Given this shift in buying patterns, pool and spa dealers and builders can't afford a poor ...
Section: Content | Category: Retail | Date: Saturday, 11 August 2007 | Hits: 478
Imagine a worst possible scenario: Fire destroys your business tonight. Or someone slips and falls on your premises and files a lawsuit. Will your insurance company pay fully and promptly? You may think so, but have you performed due diligence to make sure your carrier has the financial stability to pay off a serious claim? Just as important, will it ...
Section: Content | Category: Uncategorised | Date: Sunday, 17 May 2009 | Hits: 345
As Seen On Pool Appeal New TV program shows homeowners how to work with pool builders. In the past, AQUA has written a lot about pools and spas appearing on home improvement shows as part of bigger projects. But now there is a show that’s completely dedicated to the process of pool building. Pool Appeal With Dennis Loyfirst ...
Section: Content | Category: Uncategorised | Date: Monday, 11 June 2007 | Hits: 211
The ancient Greeks believed in four fundamental elements: fire, earth, air and water. These elements represented the basis on which all things consist. Drawing a parallel between ancient Greek philosophy and the modern-day pool and spa industry might be stretching it, but if you were paying even a little bit of attention this trade show season, you ...
Section: Content | Category: Builder | Date: Tuesday, 18 March 2008 | Hits: 663
When visualizing the clear blue pool they'll soon have in their backyard, many prospective pool owners imagine diving into cool, refreshing water on a hot summer day. Few consider the shock of plunging into a chilly 65-degree pool. But that's what they may encounter if they want to jump in before July. And since many pool owners today want to use ...
Section: Content | Category: Retail | Date: Monday, 11 August 2003 | Hits: 495