RECENT ARTICLES
  • Cold Gold

    by Barrett Kilmer August 2007

    Much like those of us in magazine publishing, people in the pool chemical business work on a different schedule than the rest of the country. Most people are thinking of squeezing in a vacation before school starts up or planning pool parties during these dog days of summer. We're already thinking about winter around here, and so is Scott Newton, brand manager for...

  • Got Algae?

    by Karen Erstad July 2007

    Algae may be your nemesis, but you couldn't live without it. It is estimated that algae produce 73 to 87 percent of the net global production of oxygen. But it's still no good in pools.

    Pinpointing the exact cause of an algae bloom can be difficult, since, according to Terry Arko, technical products specialist at SeaKlear, there are many things that can contribute...

  • Friction Lost

    by Kirstin Pires June 2007

    Efficiency is the new conservation. In the '80s, it was "conserve fuel, conserve power." Today, as all global resources are subject to more and more pressure, the watchword is "efficiency." It's about more than just using less energy; it's about using energy more wisely . And energy isn't the only resource that causes concern. Water use, emissions and...

  • Acing the Test

    by Karen Erstad June 2007

    Testing water seems like it should be quick and easy. You just dip a strip anywhere in the pool water and read, right? Wrong. If you're giving your customers the best service you can, you know it's not that simple. In fact, there are a number of critical factors to keep in mind as you test pool water, so with the help of a few industry experts,...

  • The Secret Lives of Winter Pool Covers

    by Becky Strauss June 2007

    With summer finally here, dealers and customers alike may not be thinking about winter pool covers. We here at AQUA, however, have our fingers on the pulse of the industry, and as winter covers across the snow belt came off in the last few months, it got us to thinking about their off-season: Where do winter covers hibernate in the summer. What does the...

  • First Impressions

    by Marsha Lindquist May 2007

    In companies around the world, those in the reception role — whether it be an office receptionist, a greeter, an airport counter clerk, or any other front-line position — set the stage for how customers view their entire experience with the organization. In fact, in five seconds or less, that person's greeting, attitude and words will either prompt customers to investigate other options for their needs or will encourage them to stay and do business with...

  • Inside Out - Industry leaders weigh in on the state of hot tub equipment

    by Becky Strauss May 2007

    When the latest hot tub comes out, it's easy to focus on the cosmetic details, to admire the skirt and the sparkly new jets. But as your mom always said, it's what's on the inside that counts, and the spa equipment is no exception. AQUA hasn't checked in with the equipment industry for a few years regarding what's going on inside the spa, and so we decided to see what's...

  • Big Help

    by Karen Erstad April 2007

    People like to shop in bright, uncluttered and attractively merchandised stores. Acknowledging this, Brendan Reilly, owner of the Pool & Spa House, gave his three locations in the greater Portland, Ore., area a new look when he added BioGuard Store Within A Store (SWAS) shelving and signage in 2004. "It gives your store a very professional retail look," he...

  • Smart Truckin'

    by Karen Erstad March 2007

    Efficiently run businesses generate more revenue. To a service business, a clean, organized truck or van that visits plenty of pools each day is a major vehicle for achieving financial goals. If your truck is a disorganized mess you have to dig through at every stop to find the parts you need, you're going to get less done each day and you're going to make less money. But...

  • Chameleon Media

    by Elissa Sard Pollack March 2007

    When things are exactly what they seem, it's easy to categorize them. Take filter media. Sand is time-tested and costeffective, cartridges are easy to set up and clean without backwashing, and diatomaceous earth (D.E.) gives the greatest water clarity.

    Introduce alternative media, filter aids, and new approaches to designing the filters, and those distinctions become less...