RECENT ARTICLES
  • Remembering Don Burns

    by William N. Rowley March 2017

    When Don Burns passed away in early March, the industry lost one its finest and most successful government advocates. It was wonderful reading all of the sentiments about Don; he was truly one of our very best. In the aftermath of his passing, there was, however, something missing. Not much at all was said about his specific legislative...

  • Introducing the Unknown Control

    by Mark Holden March 2017

    Avoid Opening Pools to Copper Stains

    by Chris Marcano March 2017

    Now that the long winter is finally ending, pool owners are looking forward to pulling off their covers.

    One of the strangest experiences a pool owner can have is to discover upon opening that the pool has a purple crystal-like stain on its surface. Service professionals have known about this phenomenon for years, and commonly refer to it as purple haze.

    Purple haze is not, contrary to popular belief, an organic bacteria or an algae issue. The problem is actually the result...

  • Mario Rossetti: Selling Value Over Price

    by Mario Rossetti March 2017

    I am often asked to help companies locate exceptional salespeople. These companies are trying to find salespeople who can create brand recognition by selling value and not price. This is a noble, but very difficult undertaking; especially in our current market conditions.

    In these cases, the companies' former salespeople had not been able to grasp the value concept as they continually complained about the high price of their products. When they persisted in comparing their prices to...

  • Quiz: Is Your Family Business Prepared for Transition?

    by Phillip M. Perry March 2017

    When the time comes for a new generation to take control of your family business, will the process go smoothly? One way to find out is to take the quiz below. Give yourself 10 points for every "yes" answer.

    RELATED: How to Pass Down the Family Business

    1. Have you established a structured plan to transition your business to a new generation of ownership?

    2. Has each family member...

  • Pool Houses: Ship Shape!

    by Scott Webb March 2017

    You turn it on its side, and you're half done. Frame in a few walls, lay in a couple sliders, finish it out with plumbing, electrical and cabinetry, and you've got it: A shipping container...

  • Solving Our Labor Shortage

    by Eric Herman March 2017

    It’s been the same story for years: the availability of young talent, or lack thereof, remains a vexing issue for the pool and spa industry. Our industry simply doesn't know how to draw young people into the fold.

    The issue was on my mind recently when I saw a press release about an annual competition that might hold some answers, or at least point the industry in a fresh direction. It’s called the

  • In Memoriam: Don Burns, Former CPSA Executive Director

    by AQUA Editors March 2017

    Don Burns, former executive director of the California Pool and Spa Industry Education Council (formerly SPEC, now known as CPSA), passed away early Tuesday morning from heart complications.

    In his 30-year tenure as the head of CPSA, Burns made it his mission to advocate for industry professionals not just in California, but nationwide. He had a keen...

  • Cozy Up: 2017 Outdoor Living Product Focus

    by AQUA Editors March 2017

    It’s indisputable: the “outdoor room” is here to stay. With consumers increasingly clamoring for outdoor spaces that blur the line between living room and classic backyard, so too does an opportunity grow for retailers who seek to cater to this market — after all, with a growing market comes opportunity for profit. Here, we offer a taste of the products the outdoor living category has to offer, from plush sectionals and lazy lounges to cool grills and fire...

  • Sponsored Video: S.R.Smith TrueTread Diving Board Series

    by S.R.Smith March 2017

    S.R.Smith is reinventing the diving board category with a unique, patent-pending design: the TrueTread Diving Board Series. These stylish diving boards make an old favorite new again with a modern, sporty look and exceptional launching grip. TrueTread is a durable, marine-grade, diamond-shaped composite material that stands up to salt, sun and hours of fun. Compatible with many S.R.Smith stands, TrueTread Diving Boards are an ideal upgrade opportunity.

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