RECENT ARTICLES
  • Free Marketing Training Offered at 2-Day Online Conference

    by AQUA Editors June 2017

    Interested in learning more about modern marketing strategies and how they can help your small business thrive? Pool and spa retailers, builders and service pros are invited to attend the Local Business Marketing Summit, a free two-day online event for local business owners June 27 to 28. Hosted by the Local Marketing Institute, a...

  • Fire as the Focal Point

    by Eric Herman June 2017

    Pool Builder Creates Industry Apprenticeship Program

    by Kathryn Howard June 2017

    Of the challenges today’s pool and spa professionals face, the biggest may be hiring (and keeping) qualified employees. Tim Coleman, managing partner of Augusta Aquatics (Fishersville, Va.), knows firsthand. After years of trying online job listings, he decided to take a stand and try solving the problem himself.

    “Online resources like Indeed, Craigslist, Monster and Facebook posts have produced lackluster results over the past few years,” Coleman says. “My high school motto was,...

  • Hayward Acquired By Investment Firms

    by AQUA Editors June 2017

    Yesterday, Hayward Industries announced it has been acquired by CMP Capital Advisors and MSD Partners. Alberta Investment Management Corporation is also investing.

    Under the Davis family leadership for more than 50 years, Hayward has grown through organic development and strategic acquisitions to expand its product offering to include a complete line of pumps, filters, heaters, cleaners, sanitizers, IoT driven automation and...

  • Tara Manufacturing's Ultimate Makeover Contest Now Open

    by Cailley Hammel June 2017

    For many pool builders, the hardest jobs aren’t new pool builds — they’re restoration projects. Best-case scenario: you’re simply resurfacing and adding new features. Worst-case scenario: You’re entirely gutting the backyard…and crossing your fingers that you don't run into any number of unexpected problems along the way.

    In honor of the challenges a backyard renovation can bring — as well as the reward of completely transforming a backyard — Tara Manufacturing created the

  • The $90 Million Renovation

    by Eric Herman June 2017

    Ever since Pierre du Pont established Longwood Gardens in the early 20th century, the property, now one of the world’s largest public gardens at 1,077 acres, has been a reflection of du Pont’s outsized ambitions. He began developing the property in Kennett Square, Penn., immediately after he purchased it in 1906. The facility soon became a major cultural center for the arts as well as horticulture and garden design.

    Over the years, the sprawling site came to encompass numerous...

  • What to Know About Remodeling or Replastering a Pool

    by Steven Randel, Houzz June 2017

    To be successful amid the outdoor living boom, it's critical for retailers and builders to stay abreast of rapidly changing consumer tastes in backyard products. To help keep your product lines up to date, AQUA has partnered with design megasite Houzz to bring you more content about outdoor living, from pools and spas to outdoor kitchens and patio furniture. This time, a Houzz expert explores what it takes to update an older pool design.

    If you’ve got a swimming pool that’s...

  • How to Make a Good First Impression on Prospective Clients

    by Christopher Anderson June 2017

    For all of the convenience and dazzle of 21st century communication, the process of convincing homeowners to sign on the proverbial dotted line still comes down to direct interpersonal communication both on the phone and in person. Success requires knowing what to say — and just as important, what not to say.

    For the purposes of this discussion, we’ll focus on the initial phone call and our first in-person meeting. We’ll assume those meeting are on site, which is the only way I...

  • Introducing the AQUA Community

    by AQUA Editors June 2017

    As a reflection of the pool and spa industry, readers of AQUA Magazine are close in the way small towns are close — it seems like everyone knows each other. And while trade publications like ours spend quite a bit of time covering news from the big players, we've always thought something was missing: A place for companies large and small to share community events and news items.

    With that in mind, we created the AQUA...

  • June 2017 New Spa and Pool Products

    by AQUA Editors June 2017

    A new pool season brings new products, and June has quite a few: solar panels, an auto cover for vinyl pools, flexible PVC pipe and more.

    FAFCO
    CoolPV helps customers realize up to four times more energy output from their solar panels for powering their homes and heating their pools. The...