• Tips for a Better Trade Show

    by Ted Lawrence October 2016

    Here we are again: Another amazing season has closed, and now it's time to start getting ready for 2017.

    How To Create an Effective Customer Loyalty Program

    by Cerah Gray October 2016

    Specialty retailers are always looking for ways to make customers more loyal and stop them from looking elsewhere for swimming pool and spa/hot tub products. One way of doing this is to establish a loyalty program that builds longterm customer relationships — a key part of any business plan.

    But how do you make a program enticing enough to motivate customers to return and make in-store or online purchases? Many pool and spa retailers do not know where to start or are afraid of...

  • RicoRock Purchases Waterfall Creations

    by AQUA Editors October 2016

    RicoRock, makers of innovative, cast concrete rock for waterfall applications, is pleased to announce it has purchased the assets of Waterfall Creations in Florida and is excited to integrate its products into the RicoRock family.

    “We have always admired the ready-made waterfall designs and how they are designed to be attractive but also comfortable for children to sit and play in the waterfall,” says Bruce Riley,...

  • NESPA Announces New Board of Directors

    by AQUA Editors October 2016

    The Northeast Spa & Pool Association recently inducted its 2016-2017 Board of Directors at the Association’s Annual Membership Meeting in Saddle Brook, New Jersey. The following members of the Executive Committee for the association were sworn into office:

    Irene Insignares, Cool Pool & Spa, Nanuet, New York

    Vice President
    Ronald Falcioni, Darien Pool, Darien, Connecticut


  • There's One Last AOE Award Up for Grabs — Vote Now

    by AQUA Editors October 2016

    Update 10/25/16: Time is running out to vote! Make sure you vote for your favorite project by next Tuesday.

    While judging for this year’s Awards of Excellence has wrapped, and this year’s winners notified, there’s one award that’s still up for grabs: the Fan Favorite award.

    As its name implies, the honor goes to the project voted by industry peers and to be the best of the best. The award was introduced last year, and went to Presidential Pools of Gilbert, Ariz.,...

  • Shop Talk: What Are You Looking Forward to Most at the PSP Expo?

    by AQUA Editors October 2016

    Shop Talk is a new feature in AQUA in which we ask a question to a few pros from all corners of the industry. Would you like to be featured in a future story? Email

    Today's question: What are you looking forward to most at the PSP Expo?

    Jason Vaughan


  • How to Tell if Your Facebook Ads Lead to In-Store Visits

    by Riker Jones October 2016

    Facebook recently launched a new metric called Store Visits, which allows you to track how many people see your Facebook ad and then come into your store. Theoretically, Store Visits metric should help you better understand the impact of your Facebook ads, but there are some caveats.

    According to Facebook: While people use mobile in 45% of all shopping journeys, the...

  • Last Day to Register For APSP Expo Education

    by AQUA Editors October 2016

    Today is the exam registration deadline for APSP University courses at the 2016 International Pool | Spa | Patio Expo. This is the last time that attendees will be able to take these courses in person this year. Click here to sign up for courses on topics ranging from construction to service to retail.

    APSP Expo Education at the PSP Expo:
    PSCC Pool & Spa Construction Course: Oct....

  • 2016 Awards of Excellence: Gold Winners (Part II)

    by AQUA Editors October 2016

    It’s been a beautiful month here at AQUA. All month long we’ve shared stunning shots of projects from all over North America, each uniquely different than the last. But as they say, all good things must come to an end, and so too does our Awards of Excellence coverage.

    Luckily, we’re closing out with another set of dazzling projects, with everything from meticulous tile and dramatic vistas to show-stopping spas. Take a look at the projects below, each of which comes with the...

  • Expo Returns to New Orleans

    by AQUA Editors October 2016

    Show season kicks off again this year with the biggest and best opportunity to learn about new products, connect with colleagues, find new prospects and generally wander through an enclosed pool, spa and patio world — it's time for the PSP Expo!

    Get Scared At Expo This Year

    While New Orleans is certainly famous for