RECENT ARTICLES
  • The S-POOL Is Coming To Florida

    by Eric Herman January 2019

    Back in May 2018, the AQUA team covered an Israeli company called S-POOL, which produces prefabricated concrete pool shells. The technique was based on a process used to make bomb shelters, which are in effect turned upside down and made into swimming pools.

    Following our coverage, the company began searching for U.S. firms to establish manufacturing operations in North America. That search led to Brad...

  • December Construction Employment Up 4 Percent Year-Over-Year

    by AQUA Editors January 2019

    The U.S. added 38,000 construction jobs in December and 280,000 jobs since December 2017, a 4 percent increase year-over-year, according to an analysis by the Associated General Contractors of America.

    At 7.35 million jobs, it’s the highest construction employment level since March 2008.

    “Demand for construction remains strong across most project types and locations,” AGC Chief Economist Ken Simonson said in a statement. Job growth and pay increases in construction are also...

  • Real Estate Pool Inspections

    by Eric Herman January 2019

    Pool are usually inspected for a specific reason. For example, it’s common to see inspections for overall safety, energy efficiency, structural integrity, surface issues, water quality or leaks. In these instances, the goal of an inspection is to identify specific problems in the pool system.

    Then there’s the other kind of inspection: those that take place as part of a real estate transaction, where the pool inspector’s job is to provide an overall “snapshot” of the pool’s...

  • All Eyes on A.C.

    by AQUA Editors January 2019

    Winter is peak show season for industry pros, and one of the biggest shows of the year is near at hand: The Pool & Spa Show in Atlantic City. The show, organized by the Northeast Spa and Pool Association, is expected to be as exciting as ever, with more than 100 seminars, 400+ exhibitors and 100,000 square feet of exhibit space — so be sure to pack some comfortable shoes, because you’ll be doing a lot of walking.

    The Pool & Spa Show has impressed attendees in recent years...

  • What Makes a Top-Notch Salesperson?

    by AQUA Editors January 2019


    Salespeople are the backbone of the pool and spa industry. Without sales, what is there to build or service?

    That said, every salesperson is different — think of a used car salesperson versus a Lexus salesperson. The goal is the same, but the path to getting there is quite different for both sides. The same is true of pool and spa sales: everyone does it a little differently.

    So what makes...

  • Extreme Spadework: Man Vs. Canyon

    by Barrett Kilmer January 2019

    Joshua Hall is not one to shy away from a challenge, so when I called to schedule an interview about a pool he'd dug by hand, he agreed, despite the reconstructive surgery he had scheduled the day before we were to talk. "It's part of the story that adds intrigue," he said in a way that promised it would be worth my...

  • Big Goals, Small Goals

    by Daniel Seeger January 2019

    Setting goals one of the most fundamental parts of running a successful business — and it's an especially important tool for managing staff members. Beyond the obvious benefit of giving everyone in your company something to strive for, strategic goal setting is one the best ways to communicate your priorities. But there are also challenges in laying out goals for a whole organization. For example, there's the dilemma that has divided management gurus for ages: Should goals be so significant...

  • Honoring an Industry Stalwart

    by Eric Herman January 2019

    When Paulette Pitrak, a small woman with a giant personality, passed away in November 2016, the industry lost one of its most dogged proponents of quality education, volunteerism and effective government relations.

    To honor her memory and legacy, NESPA has dedicated the training room at the association’s headquarters in Hamilton, N.J., in her name. Now called the Paulette Pitrak Training Room, the hands-on educational space was extensively renovated with state-of-the-art...

  • Eric Herman Commentary: The DIY Conundrum

    by Eric Herman January 2019

    As someone who is decidedly not handy at all, I’ve always respected and even envied people who are accomplished at DIY projects. There’s something so admirable about the can-do spirit and inventiveness of people who take pride in “doing it yourself.”

    When it comes to DIY swimming pools, however, my admiration gives way to a more cautious way of thinking. Having covered the pool/spa/aquatics industries for most of my adult life, I’ve come to appreciate the nuances, complexities and...

  • Building an Email List in 2019

    by Chet Thornberry and Ken Massa January 2019

    You're most likely well aware of the basic email marketing concept. If you aren't, here's a simple, watered-down version: The goal of email marketing is to build a list of email addresses, including past, current and potential customers, which is used to send newsletters, discounts or general sales offers with a goal of gaining new business.

    Most of you already do that, which is great. But...that's just scratching the surface of what your email list can do. Here, we will share a...