The Pool & Hot Tub Alliance has named Sabeena Hickman as the organization's new president, chief...
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Master Spas is excited to announce its newest brand ambassador — IRONMAN champion Ben Hoffman.
The announcement comes as Hoffman, an accomplished triathlete with six IRONMAN wins on his resume, sets off to race IRONMAN African Championship.
As part of the partnership, Hoffman will begin training in the latest innovation from Master Spas — an H2X Fitness Swim Spas Challenger model.
“I am very proud to announce my new partnership with Master Spas and to add their incredible H2X Challenger swim spa to my arsenal of training tools,” Hoffman says.
The Challenger series from Master Spas bridges the gap between traditional jetted swim spas and propulsion systems. The unique airless jet system creates a water current that is more efficient, powerful and smoother than the competition. With the ability to control the resistance and temperature, novice swimmers to competitive triathletes can enjoy a continuous swimming experience that mimics open water. That’s why swim spas from Master Spas are the official swim spa of the IRONMAN World Championship.
“We all know that training for a triathlon can be very time-consuming, and swimming is often the biggest barrier or performance limiter for the age-group triathlete. Even as a professional triathlete with a reasonably strong swim, I come from zero swim background, and I need to constantly monitor both my stroke technique and fitness in the water,” Hoffman says. “With the H2X Challenger swim spa right in my own backyard, I will be able to minimize the energy outlay to get to my swim workouts done and focus on the technical work that needs to happen in the water.
“Taking underwater video or having a coach monitoring from above is much easier with this swim spa, and I have confidence I am improving my weakness and making it a strength.”
Hoffman has an impressive and inspiring triathlon career, getting his start in 2007. In addition to his six IRONMAN wins, he’s also placed second at the IRONMAN World Championship and won seven IRONMAN 70.3 events. He lives and trains in Tucson, Ariz.
“We are thrilled to welcome Ben into the Master Spas Family,” says Kevin Richards, vice president of sales and marketing. “We’re excited to partner with an athlete who shares our commitment to being the best and rising to the challenge. Ben’s perseverance through injury and training is a great example for everyone — whether they are just getting started, coming back from injury or going for an IRONMAN win. Swim spas from Master Spas can help people of all levels train better and recover smarter so they can achieve their goals.”
The Pool & Hot Tub Alliance has named Sabeena Hickman as the organization's new president, chief executive officer and staff liaison to the board of directors. Hickman, who most recently served as the CEO of the National Association of Landscape Professionals, brings 20 years of association experience to her new role. She will start September 3. Lawrence Caniglia, current president and CEO, will continue in an advisory role to aid in the transition.
“We are delighted that...
Focus Industries, Inc., a leading U.S. manufacturer of landscape and architectural lighting, celebrates 30 years. Focus Industries was first established on Sept. 28, 1989, manufacturing 12 volt power supplies and accessories, from 100-600 watts, for the landscape lighting industry.
Focus Industries offers a large, extensive product line of multiple finishes, materials, voltages, light sources and...
Northern California industry leader, Don Aston passed away at his home in Sacramento, Calif., from complications of heart disease on Aug. 3. He was 85.
An Arkansas native and U.S. Navy veteran, Aston settled in California where he met and married his wife of 50 years Margaret Aston in 1962. He entered the pool industry during the 1960s eventually forming Crystal Pool Supply, Best Pool Supply and Chem Quip. Aston played a key role in establishing the Foundation of Pool and Spa...
On July 18, AQUA launched a survey to research our readers’ podcast habits. Survey takers were entered to win a $50 Visa gift card. Congratulations to Tim Walborn of Clear Pool Products in San Bernardino, Calif., who was randomly selected as our winner after the survey closed on Aug. 2. Thank you to all who participated!