FSPA Announces Brand and Website Refresh

The Florida Swimming Pool Association (FSPA) is excited to announce the launch of its brand and website refresh under the dynamic new campaign "We Are FSPA." This initiative marks a significant step in FSPA's ongoing commitment to unify, empower, and elevate pool professionals across Florida.

The refreshed brand embodies the organization’s core values of reliability, accountability, and collaboration, as well as aims to enhance the association's visibility and appeal to a broader demographic. The new website, which officially launched on February 1, offers improved functionality, resource accessibility, and a user-friendly experience, reflecting FSPA's dedication to meeting the evolving needs of its members and consumers. 

"FSPA has always been at the forefront of advocating for excellence within the pool industry,” says Elizabeth McMurray, CEO of FSPA. “With this refresh, we're not just updating our look; we're also reaffirming our commitment to being the hub where pool professionals go for growth, collaboration, and industry-leading resources.” 

Key features of the website include overall streamlined navigation, which utilizes an interactive calendar, a dedicated member portal, and consumer-friendly resources, all aligning with FSPA's mission to support both industry professionals and consumers. The brand refresh also highlights FSPA's dedication to inclusivity and community engagement, focusing on creating a diverse and collaborative environment. 

"We are thrilled to unveil this brand and website refresh, which symbolizes our journey towards an even more connected and empowered community,” adds Deidre Bedford, president of the FSPA Board of Directors. “'We Are FSPA' is more than a campaign; it's a reflection of our collective spirit and ambition to set the standard and be the best of the best in the pool industry.” 

FSPA invites members, industry partners, and the public to explore the new website and join them in celebrating this significant milestone. With this refresh, FSPA continues to strengthen its position as a leader in the pool industry, driving forward with innovation, education, and a strong community focus. 

For more information about the Florida Swimming Pool Association, and to view the new website, visit FSPA.com.