The Pool & Hot Tub Alliance announced this week that a supplement to the ANSI/APSP/ICC/NPC-12 2016...
The Pool & Hot Tub Alliance has awarded the 2019 Dr. R. Neil Lowry Grant to the Pueblo Department...
The Texas legislature has passed HB 2858, which allows municipalities in the state to require...
It's inevitable…you will get negative online business reviews. How you handle these negative reviews is critical. Get it wrong and you can really hurt your own business. But here are five ways you can turn negative reviews into a positive for your business.
Consumers today trust online business reviews as much as personal recommendations. They regularly use them to determine whether or not to do business with you. Check out these stats from a recent BrightLocal consumer review survey:
Keep a close eye on your company's business reviews. Yelp, Google and Facebook are the three most important local business review sites, but you might have some other regional or industry-specific sites that you'll want to monitor too.
You WILL get negative business reviews…and that's not necessarily a bad thing. No business is perfect. A few negative reviews mixed in with a lot of positive reviews actually lends credibility to your business. A business with only glowing, 5-star reviews seems suspicious to consumers.
So how should you respond to a negative business review?
Want to see an example? Below, Massage Envy did a great job of responding to a negative business review:
Want to learn more? Click here to download a free white paper on local search!
Eric Shanfelt is the Founder and CEO of Local Marketing Institute. He has over 20 years of experience in digital marketing with multiple B2B and consumer media companies. Eric also has a passion for local businesses ... especially the local microbreweries in Northern Colorado where he lives.
Let's face it: Lead generation can be a slog. While passive strategies like word-of-mouth are quite effective, lead generation often takes work. It's passing out business cards, sending direct mail to homeowners in your area, canvassing the neighborhood and setting up shop at home shows.
Then there's the other side of the coin: following up on leads. If you've had a particularly strong home show, for example, you might have dozens of leads to sift through. With limited time and...
Interested in learning more about modern marketing strategies and how they can help your small business thrive? Pool and spa retailers, builders and service pros are invited to attend the Local Business Marketing Summit, a free two-day online event for local business owners June 27 to 28. Hosted by the Local Marketing Institute, a...
Most local businesses already have a Facebook page, but I'm always surprised by how few local businesses have actually verified their page. Verifying a Facebook page is easy, fast, and has significant benefits for your business. Here's why you should verify your local business Facebook page and exactly how to do it.RELATED:Do People Actually See Your Facebook Posts?
A new website offers an alluring concepts for small business owners everywhere: the chance to review your customers. The website, ContractorsCustomers.com, allows businesses of all kinds to read and write reviews of potential clients. According to founder Scott Carzo, the website takes an age-old practice and brings it to the digital age.
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